BJ's Shopper Insights

Who shops at BJ's? A BJ's shopper is generally very high income, Hispanic, and senior age. BJ's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real BJ's shoppers.

BJ's Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.2
Avg Basket Size (units)
10.0
Avg Basket Size ($)
$87.91

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BJ's Shopper Demographics

demographic
index
Female
98
Male
116
<24
75
25-34
71
35-44
109
45-54
118
55-64
105
65+
128
African American
109
Asian
93
Caucasian
98
Hispanic
127
demographic
index
Has Kids
106
No Kids
87
- $20k
61
$20k-40k
64
$40k-60k
80
$60k-80k
98
$80k-100k
115
$100k-125k
138
$125k +
152
No College
82
College
99
Adv. Degree
127

Understand BJ's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.6%
Mon
12.3%
Tue
11.2%
Wed
11.5%
Thu
12.1%
Fri
15.5%
Sat
19.8%

BJ's Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
99

Which Retailers are Popular With BJ's Shoppers?

retailers
affinity
Wakefern 4.5x
A&P 4.2x
Wawa 4.1x
Wegmans 3.9x
channels
affinity
Liquor 2.2x
Food 1.7x
Pet 1.3x
Drug 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do BJ's shoppers shop at?

check mark

How do BJ's shoppers shop during holidays?

check mark

What items do BJ's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BJ's Target Market

Arrow and target

Who actually shops at BJ's? Do these shoppers fit the intended target market of BJ's?

Thought bubble

What motivates the target market to shop at BJ's?

magnifying glass

What other target market should BJ's look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us