Boston market Shopper Insights

Who shops at Boston market? A boston market shopper is generally very high income, Hispanic, and senior age. boston market shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real boston market shoppers.

Boston market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
40.6
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$19.2

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boston market Shopper Demographics

demographic
index
Female
95
Male
144
<24
71
25-34
65
35-44
102
45-54
118
55-64
122
65+
226
African American
131
Asian
92
Caucasian
90
Hispanic
167
demographic
index
Has Kids
103
No Kids
93
- $20k
75
$20k-40k
72
$40k-60k
88
$60k-80k
90
$80k-100k
113
$100k-125k
131
$125k +
141
No College
106
College
97
Adv. Degree
106

Understand Boston market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.7%
Mon
14.9%
Tue
12.7%
Wed
13.1%
Thu
14.7%
Fri
15.0%
Sat
16.0%

Boston market Basket Size

type
index
Urgent Need (1-2 Items)
137
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Boston market Shoppers?

retailers
affinity
A&P 6.4x
Wawa 5.2x
Wakefern 5.2x
BJ's 3.8x
channels
affinity
Liquor 2.0x
Beauty 1.9x
Drug 1.6x
Pet 1.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Boston market shoppers shop at?

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How do Boston market shoppers shop during holidays?

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What items do Boston market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boston market Target Market

Arrow and target

Who actually shops at Boston market? Do these shoppers fit the intended target market of Boston market?

Thought bubble

What motivates the target market to shop at Boston market?

magnifying glass

What other target market should Boston market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us