Boston market Shopper Insights

Who shops at Boston market?

A boston market shopper is generally very high income, Hispanic, and senior age. boston market shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real boston market shoppers.

Boston market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.6
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$19.2

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boston market Shopper Demographics

demographic
index
Female
95
Male
144
<24
71
25-34
65
35-44
102
45-54
118
55-64
122
65+
226
African American
131
Asian
92
Caucasian
90
Hispanic
167
demographic
index
Has Kids
103
No Kids
93
- $20k
75
$20k-40k
72
$40k-60k
88
$60k-80k
90
$80k-100k
113
$100k-125k
131
$125k +
141
No College
106
College
97
Adv. Degree
106

Understand Boston market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.7%
Mon
14.9%
Tue
12.7%
Wed
13.1%
Thu
14.7%
Fri
15.0%
Sat
16.0%

Boston market Basket Size

type
index
Urgent Need (1-2 Items)
137
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Boston market Shoppers?

retailers
affinity
A&P 6.4x
Wawa 5.2x
Wakefern 5.2x
BJ's 3.8x
channels
affinity
Liquor 2.0x
Beauty 1.9x
Drug 1.6x
Pet 1.5x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.