BP Shopper Insights

Who shops at BP?

A BP shopper is generally lower income, African American, and lower middle age. BP shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real BP shoppers.

BP Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$20.53

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BP Shopper Demographics

demographic
index
Female
84
Male
243
<24
45
25-34
105
35-44
111
45-54
95
55-64
82
65+
43
African American
480
Asian
45
Caucasian
97
Hispanic
28
demographic
index
Has Kids
103
No Kids
94
- $20k
138
$20k-40k
171
$40k-60k
126
$60k-80k
65
$80k-100k
72
$100k-125k
71
$125k +
50
No College
141
College
103
Adv. Degree
39

Understand BP Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.2%
Mon
15.4%
Tue
13.4%
Wed
15.1%
Thu
14.2%
Fri
17.6%
Sat
14.0%

BP Basket Size

type
index
Urgent Need (1-2 Items)
157
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With BP Shoppers?

retailers
affinity
Speedway 7.6x
Shell 5.8x
Circle K 4.0x
SpartanNash 3.4x
channels
affinity
Gas & Convenience 5.8x
Dollar 1.4x
Drug 1.3x
Pet 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do BP shoppers shop at?

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How do BP shoppers shop during holidays?

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What items do BP shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BP Target Market

Arrow and target

Who actually shops at BP? Do these shoppers fit the intended target market of BP?

Thought bubble

What motivates the target market to shop at BP?

magnifying glass

What other target market should BP look at?

venn diagram

Which other retailers have a similar target market?

About Our BP Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.