BP Shopper Insights

Who shops at BP?

A BP shopper is generally lower income, African American, and lower middle age. BP shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real BP shoppers.

BP Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$20.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

BP Shopper Demographics

demographic
index
Female
84
Male
243
<24
45
25-34
105
35-44
111
45-54
95
55-64
82
65+
43
African American
480
Asian
45
Caucasian
97
Hispanic
28
demographic
index
Has Kids
103
No Kids
94
- $20k
138
$20k-40k
171
$40k-60k
126
$60k-80k
65
$80k-100k
72
$100k-125k
71
$125k +
50
No College
141
College
103
Adv. Degree
39

Understand BP Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.2%
Mon
15.4%
Tue
13.4%
Wed
15.1%
Thu
14.2%
Fri
17.6%
Sat
14.0%

BP Basket Size

type
index
Urgent Need (1-2 Items)
157
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With BP Shoppers?

retailers
affinity
Speedway 7.6x
Shell 5.8x
Circle K 4.0x
SpartanNash 3.4x
channels
affinity
Gas & Convenience 5.8x
Dollar 1.4x
Drug 1.3x
Pet 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.