BRAUM'S Shopper Insights

Who shops at BRAUM'S?

A BRAUM'S shopper is generally median income, Caucasian, and senior age. BRAUM'S shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real BRAUM'S shoppers.

BRAUM'S Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.0
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$9.17

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BRAUM'S Shopper Demographics

demographic
index
Female
97
Male
129
<24
34
25-34
83
35-44
94
45-54
109
55-64
139
65+
244
African American
42
Asian
40
Caucasian
113
Hispanic
59
demographic
index
Has Kids
98
No Kids
105
- $20k
84
$20k-40k
85
$40k-60k
102
$60k-80k
135
$80k-100k
113
$100k-125k
67
$125k +
94
No College
98
College
102
Adv. Degree
94

Understand BRAUM'S Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.9%
Mon
13.3%
Tue
13.1%
Wed
13.7%
Thu
13.0%
Fri
14.1%
Sat
15.8%

BRAUM'S Basket Size

type
index
Urgent Need (1-2 Items)
156
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With BRAUM'S Shoppers?

retailers
affinity
7-Eleven 3.0x
Sprouts Farmers Market 3.0x
Shell 2.9x
Sam's Club 2.6x
channels
affinity
Gas & Convenience 4.9x
Mass 1.6x
Beauty 1.1x
Dollar 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do BRAUM'S shoppers shop at?

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How do BRAUM'S shoppers shop during holidays?

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What items do BRAUM'S shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BRAUM'S Target Market

Arrow and target

Who actually shops at BRAUM'S? Do these shoppers fit the intended target market of BRAUM'S?

Thought bubble

What motivates the target market to shop at BRAUM'S?

magnifying glass

What other target market should BRAUM'S look at?

venn diagram

Which other retailers have a similar target market?

About Our BRAUM'S Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.