BRAUM'S Shopper Insights

Who shops at BRAUM'S?

A BRAUM'S shopper is generally median income, Caucasian, and senior age. BRAUM'S shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real BRAUM'S shoppers.

BRAUM'S Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.0
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$9.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

BRAUM'S Shopper Demographics

demographic
index
Female
97
Male
129
<24
34
25-34
83
35-44
94
45-54
109
55-64
139
65+
244
African American
42
Asian
40
Caucasian
113
Hispanic
59
demographic
index
Has Kids
98
No Kids
105
- $20k
84
$20k-40k
85
$40k-60k
102
$60k-80k
135
$80k-100k
113
$100k-125k
67
$125k +
94
No College
98
College
102
Adv. Degree
94

Understand BRAUM'S Shopper Behavior

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When Do They Shop?

time of day
Sun
16.9%
Mon
13.3%
Tue
13.1%
Wed
13.7%
Thu
13.0%
Fri
14.1%
Sat
15.8%

BRAUM'S Basket Size

type
index
Urgent Need (1-2 Items)
156
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With BRAUM'S Shoppers?

retailers
affinity
7-Eleven 3.0x
Sprouts Farmers Market 3.0x
Shell 2.9x
Sam's Club 2.6x
channels
affinity
Gas & Convenience 4.9x
Mass 1.6x
Beauty 1.1x
Dollar 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.