Break time Shopper Insights

Who shops at Break time?

A break time shopper is generally lower income, Caucasian, and young adult age. break time shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real break time shoppers.

Break time Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
24.6
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$22.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Break time Shopper Demographics

demographic
index
Female
106
Male
41
<24
62
25-34
172
35-44
55
45-54
140
55-64
34
65+
23
African American
49
Asian
4
Caucasian
126
Hispanic
6
demographic
index
Has Kids
107
No Kids
85
- $20k
40
$20k-40k
344
$40k-60k
134
$60k-80k
32
$80k-100k
28
$100k-125k
20
$125k +
10
No College
75
College
114
Adv. Degree
64

Understand Break time Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
5.6%
Mon
12.0%
Tue
16.1%
Wed
15.9%
Thu
15.2%
Fri
23.2%
Sat
12.0%

Break time Basket Size

type
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
145
Fill Up (11-20 Items)
14
Pantry Stocking (21+ Items)
10

Which Retailers are Popular With Break time Shoppers?

retailers
affinity
Hy-Vee 11.8x
Schnucks 7.2x
Houchens Industries 4.2x
Dollar General 3.7x
channels
affinity
Gas & Convenience 8.2x
Dollar 1.6x
Mass 1.3x
Club 1.1x

Get More Data

Learn more about Break time shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Break time shoppers shop at?

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How do Break time shoppers shop during holidays?

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What items do Break time shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Break time Target Market

Arrow and target

Who actually shops at Break time? Do these shoppers fit the intended target market of Break time?

Thought bubble

What motivates the target market to shop at Break time?

magnifying glass

What other target market should Break time look at?

venn diagram

Which other retailers have a similar target market?

About Our Break time Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.