Break time Shopper Insights

Who shops at Break time? break time shoppers are generally lower income, Caucasian, and young adult age. break time shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real break time shoppers.

Break time Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
24.6
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$22.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Break time Shopper Demographics

demographic
index
Female
106
Male
41
<24
62
25-34
172
35-44
55
45-54
140
55-64
34
65+
23
African American
49
Asian
4
Caucasian
126
Hispanic
6
demographic
index
Has Kids
107
No Kids
85
- $20k
40
$20k-40k
344
$40k-60k
134
$60k-80k
32
$80k-100k
28
$100k-125k
20
$125k +
10
No College
75
College
114
Adv. Degree
64

Understand Break time Shopper Behavior

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When Do They Shop?

time of day
Sun
5.6%
Mon
12.0%
Tue
16.1%
Wed
15.9%
Thu
15.2%
Fri
23.2%
Sat
12.0%

Break time Basket Size

type
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
145
Fill Up (11-20 Items)
14
Pantry Stocking (21+ Items)
10

Which Retailers are Popular With Break time Shoppers?

retailers
affinity
Hy-Vee 11.8x
Schnucks 7.2x
Houchens Industries 4.2x
Dollar General 3.7x
channels
affinity
Gas & Convenience 8.2x
Dollar 1.6x
Mass 1.3x
Club 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Break time shoppers shop at?

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How do Break time shoppers shop during holidays?

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What items do Break time shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Break time Target Market

Arrow and target

Who actually shops at Break time? Do these shoppers fit the intended target market of Break time?

Thought bubble

What motivates the target market to shop at Break time?

magnifying glass

What other target market should Break time look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us