Brookshire Brothers Shopper Insights

Who shops at Brookshire Brothers?

A Brookshire Brothers shopper is generally very low income, Caucasian, and upper middle age. Brookshire Brothers shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Brookshire Brothers shoppers.

Brookshire Brothers Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$31.93

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Brookshire Brothers Shopper Demographics

demographic
index
Female
106
Male
41
<24
76
25-34
115
35-44
81
45-54
145
55-64
68
65+
28
African American
113
Asian
30
Caucasian
118
Hispanic
35
demographic
index
Has Kids
110
No Kids
78
- $20k
178
$20k-40k
84
$40k-60k
127
$60k-80k
85
$80k-100k
89
$100k-125k
134
$125k +
35
No College
169
College
99
Adv. Degree
29

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When Do They Shop?

time of day
Sun
15.2%
Mon
13.0%
Tue
13.5%
Wed
12.8%
Thu
12.7%
Fri
14.5%
Sat
18.3%

Brookshire Brothers Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
79

Which Retailers are Popular With Brookshire Brothers Shoppers?

retailers
affinity
HEB 11.4x
Shell 6.0x
Family Dollar 4.3x
Dollar General 3.7x
channels
affinity
Dollar 2.5x
Mass 1.5x
Gas & Convenience 1.3x
Food 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.