Brookshire Brothers Shopper Insights

Who shops at Brookshire Brothers? A Brookshire Brothers shopper is generally very low income, Caucasian, and upper middle age. Brookshire Brothers shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Brookshire Brothers shoppers.

Brookshire Brothers Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$31.93

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brookshire Brothers Shopper Demographics

demographic
index
Female
106
Male
41
<24
76
25-34
115
35-44
81
45-54
145
55-64
68
65+
28
African American
113
Asian
30
Caucasian
118
Hispanic
35
demographic
index
Has Kids
110
No Kids
78
- $20k
178
$20k-40k
84
$40k-60k
127
$60k-80k
85
$80k-100k
89
$100k-125k
134
$125k +
35
No College
169
College
99
Adv. Degree
29

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When Do They Shop?

time of day
Sun
15.2%
Mon
13.0%
Tue
13.5%
Wed
12.8%
Thu
12.7%
Fri
14.5%
Sat
18.3%

Brookshire Brothers Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
79

Which Retailers are Popular With Brookshire Brothers Shoppers?

retailers
affinity
HEB 11.4x
Shell 6.0x
Family Dollar 4.3x
Dollar General 3.7x
channels
affinity
Dollar 2.5x
Mass 1.5x
Gas & Convenience 1.3x
Food 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Brookshire Brothers shoppers shop at?

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How do Brookshire Brothers shoppers shop during holidays?

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What items do Brookshire Brothers shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brookshire Brothers Target Market

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Who actually shops at Brookshire Brothers? Do these shoppers fit the intended target market of Brookshire Brothers?

Thought bubble

What motivates the target market to shop at Brookshire Brothers?

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What other target market should Brookshire Brothers look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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