Buy For Less Supermarket Shopper Insights

Who shops at Buy For Less Supermarket?

A Buy For Less Supermarket shopper is generally higher income, Caucasian, and senior age. Buy For Less Supermarket shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Buy For Less Supermarket shoppers.

Buy For Less Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.3
Avg Basket Size (units)
13.0
Avg Basket Size ($)
$32.63

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Buy For Less Supermarket Shopper Demographics

demographic
index
Female
96
Male
134
<24
8
25-34
57
35-44
111
45-54
96
55-64
130
65+
391
African American
102
Asian
55
Caucasian
109
Hispanic
79
demographic
index
Has Kids
102
No Kids
95
- $20k
77
$20k-40k
51
$40k-60k
144
$60k-80k
120
$80k-100k
31
$100k-125k
149
$125k +
109
No College
44
College
124
Adv. Degree
51

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When Do They Shop?

time of day
Sun
22.3%
Mon
14.5%
Tue
11.7%
Wed
10.2%
Thu
11.1%
Fri
13.0%
Sat
17.2%

Buy For Less Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
186

Which Retailers are Popular With Buy For Less Supermarket Shoppers?

retailers
affinity
7-Eleven 12.3x
Sprouts Farmers Market 7.2x
Stater Bros. 7.0x
Circle K 5.3x
channels
affinity
Gas & Convenience 4.3x
Dollar 1.9x
Pet 1.7x
Mass 1.2x

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1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.