Caputos Fresh Market Shopper Insights

Who shops at Caputos Fresh Market?

A Caputos Fresh Market shopper is generally very high income, Asian, and older age. Caputos Fresh Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Caputos Fresh Market shoppers.

Caputos Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
46.6
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$38.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caputos Fresh Market Shopper Demographics

demographic
index
Female
103
Male
75
<24
87
25-34
66
35-44
97
45-54
133
55-64
150
65+
84
African American
6
Asian
150
Caucasian
103
Hispanic
68
demographic
index
Has Kids
104
No Kids
91
- $20k
72
$20k-40k
37
$40k-60k
96
$60k-80k
119
$80k-100k
72
$100k-125k
132
$125k +
179
No College
113
College
98
Adv. Degree
95

Understand Caputos Fresh Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.9%
Mon
19.3%
Tue
13.9%
Wed
10.6%
Thu
10.4%
Fri
15.3%
Sat
14.5%

Caputos Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
177

Which Retailers are Popular With Caputos Fresh Market Shoppers?

retailers
affinity
Albertsons 11.4x
Meijer 6.6x
Aldi 5.2x
Walgreens 3.0x
channels
affinity
Liquor 2.7x
Drug 2.5x
Club 2.4x
Beauty 1.8x

Get More Data

Learn more about Caputos Fresh Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Caputos Fresh Market shoppers shop at?

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How do Caputos Fresh Market shoppers shop during holidays?

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What items do Caputos Fresh Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Caputos Fresh Market Target Market

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Who actually shops at Caputos Fresh Market? Do these shoppers fit the intended target market of Caputos Fresh Market?

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What motivates the target market to shop at Caputos Fresh Market?

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What other target market should Caputos Fresh Market look at?

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Which other retailers have a similar target market?

About Our Caputos Fresh Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.