Caputos Fresh Market Shopper Insights

Who shops at Caputos Fresh Market?

A Caputos Fresh Market shopper is generally very high income, Asian, and older age. Caputos Fresh Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Caputos Fresh Market shoppers.

Caputos Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
46.6
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$38.34

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caputos Fresh Market Shopper Demographics

demographic
index
Female
103
Male
75
<24
87
25-34
66
35-44
97
45-54
133
55-64
150
65+
84
African American
6
Asian
150
Caucasian
103
Hispanic
68
demographic
index
Has Kids
104
No Kids
91
- $20k
72
$20k-40k
37
$40k-60k
96
$60k-80k
119
$80k-100k
72
$100k-125k
132
$125k +
179
No College
113
College
98
Adv. Degree
95

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When Do They Shop?

time of day
Sun
15.9%
Mon
19.3%
Tue
13.9%
Wed
10.6%
Thu
10.4%
Fri
15.3%
Sat
14.5%

Caputos Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
177

Which Retailers are Popular With Caputos Fresh Market Shoppers?

retailers
affinity
Albertsons 11.4x
Meijer 6.6x
Aldi 5.2x
Walgreens 3.0x
channels
affinity
Liquor 2.7x
Drug 2.5x
Club 2.4x
Beauty 1.8x

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1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.