Caputos Fresh Market Shopper Insights

Who shops at Caputos Fresh Market? A Caputos Fresh Market shopper is generally very high income, Asian, and older age. Caputos Fresh Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Caputos Fresh Market shoppers.

Caputos Fresh Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
46.6
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$38.34

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Caputos Fresh Market Shopper Demographics

demographic
index
Female
103
Male
75
<24
87
25-34
66
35-44
97
45-54
133
55-64
150
65+
84
African American
6
Asian
150
Caucasian
103
Hispanic
68
demographic
index
Has Kids
104
No Kids
91
- $20k
72
$20k-40k
37
$40k-60k
96
$60k-80k
119
$80k-100k
72
$100k-125k
132
$125k +
179
No College
113
College
98
Adv. Degree
95

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When Do They Shop?

time of day
Sun
15.9%
Mon
19.3%
Tue
13.9%
Wed
10.6%
Thu
10.4%
Fri
15.3%
Sat
14.5%

Caputos Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
177

Which Retailers are Popular With Caputos Fresh Market Shoppers?

retailers
affinity
Albertsons 11.4x
Meijer 6.6x
Aldi 5.2x
Walgreens 3.0x
channels
affinity
Liquor 2.7x
Drug 2.5x
Club 2.4x
Beauty 1.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Caputos Fresh Market shoppers shop at?

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How do Caputos Fresh Market shoppers shop during holidays?

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What items do Caputos Fresh Market shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Caputos Fresh Market Target Market

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Who actually shops at Caputos Fresh Market? Do these shoppers fit the intended target market of Caputos Fresh Market?

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What motivates the target market to shop at Caputos Fresh Market?

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What other target market should Caputos Fresh Market look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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