Carlie C's Shopper Insights

Who shops at Carlie C's?

A Carlie C's shopper is generally slightly lower income, African American, and senior age. Carlie C's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Carlie C's shoppers.

Carlie C's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.9
Avg Basket Size (units)
7.5
Avg Basket Size ($)
$28.45

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Carlie C's Shopper Demographics

demographic
index
Female
101
Male
95
<24
88
25-34
99
35-44
98
45-54
75
55-64
69
65+
419
African American
554
Asian
2
Caucasian
82
Hispanic
47
demographic
index
Has Kids
70
No Kids
165
- $20k
52
$20k-40k
159
$40k-60k
180
$60k-80k
101
$80k-100k
28
$100k-125k
22
$125k +
78
No College
75
College
103
Adv. Degree
114

Understand Carlie C's Shopper Behavior

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When Do They Shop?

time of day
Sun
11.9%
Mon
10.1%
Tue
11.9%
Wed
12.9%
Thu
19.6%
Fri
12.9%
Sat
20.8%

Carlie C's Basket Size

type
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
100
Pantry Stocking (21+ Items)
64

Which Retailers are Popular With Carlie C's Shoppers?

retailers
affinity
Delhaize America 16.6x
IGA 15.5x
Family Dollar 3.8x
Dollar General 2.8x
channels
affinity
Dollar 2.4x
Food 1.4x
Drug 1.2x
Pet 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.