Carlie C's Shopper Insights

Who shops at Carlie C's? A Carlie C's shopper is generally slightly lower income, African American, and senior age. Carlie C's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Carlie C's shoppers.

Carlie C's Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.9
Avg Basket Size (units)
7.5
Avg Basket Size ($)
$28.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carlie C's Shopper Demographics

demographic
index
Female
101
Male
95
<24
88
25-34
99
35-44
98
45-54
75
55-64
69
65+
419
African American
554
Asian
2
Caucasian
82
Hispanic
47
demographic
index
Has Kids
70
No Kids
165
- $20k
52
$20k-40k
159
$40k-60k
180
$60k-80k
101
$80k-100k
28
$100k-125k
22
$125k +
78
No College
75
College
103
Adv. Degree
114

Understand Carlie C's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.9%
Mon
10.1%
Tue
11.9%
Wed
12.9%
Thu
19.6%
Fri
12.9%
Sat
20.8%

Carlie C's Basket Size

type
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
100
Pantry Stocking (21+ Items)
64

Which Retailers are Popular With Carlie C's Shoppers?

retailers
affinity
Delhaize America 16.6x
IGA 15.5x
Family Dollar 3.8x
Dollar General 2.8x
channels
affinity
Dollar 2.4x
Food 1.4x
Drug 1.2x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Carlie C's shoppers shop at?

check mark

How do Carlie C's shoppers shop during holidays?

check mark

What items do Carlie C's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carlie C's Target Market

Arrow and target

Who actually shops at Carlie C's? Do these shoppers fit the intended target market of Carlie C's?

Thought bubble

What motivates the target market to shop at Carlie C's?

magnifying glass

What other target market should Carlie C's look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us