CARTER'S SUPERMARKET Shopper Insights

Who shops at CARTER'S SUPERMARKET? CARTER'S SUPERMARKET shoppers are generally slightly lower income, Caucasian, and lower middle age. CARTER'S SUPERMARKET shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real CARTER'S SUPERMARKET shoppers.

CARTER'S SUPERMARKET Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.6
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$26.02

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CARTER'S SUPERMARKET Shopper Demographics

demographic
index
Female
110
Male
9
<24
172
25-34
75
35-44
173
45-54
27
55-64
16
65+
3
African American
21
Caucasian
128
Hispanic
22
demographic
index
Has Kids
120
No Kids
57
- $20k
92
$20k-40k
90
$40k-60k
278
$60k-80k
23
$80k-100k
85
$100k-125k
34
$125k +
36
No College
157
College
101
Adv. Degree
32

Understand CARTER'S SUPERMARKET Shopper Behavior

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When Do They Shop?

time of day
Sun
14.1%
Mon
13.6%
Tue
12.3%
Wed
14.7%
Thu
14.8%
Fri
14.3%
Sat
16.2%

CARTER'S SUPERMARKET Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
156
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
31

Which Retailers are Popular With CARTER'S SUPERMARKET Shoppers?

retailers
affinity
Southeastern Grocers 6.5x
Dollar General 6.0x
Family Dollar 5.1x
Shell 2.6x
channels
affinity
Dollar 6.2x
Beauty 1.4x
Food 1.1x
Gas & Convenience 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do CARTER'S SUPERMARKET shoppers shop at?

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How do CARTER'S SUPERMARKET shoppers shop during holidays?

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What items do CARTER'S SUPERMARKET shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CARTER'S SUPERMARKET Target Market

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Who actually shops at CARTER'S SUPERMARKET? Do these shoppers fit the intended target market of CARTER'S SUPERMARKET?

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What motivates the target market to shop at CARTER'S SUPERMARKET?

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What other target market should CARTER'S SUPERMARKET look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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