Casey's General Store Shopper Insights

Who shops at Casey's General Store?

A Casey's General Store shopper is generally very low income, Caucasian, and young adult age. Casey's General Store shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Casey's General Store shoppers.

Casey's General Store Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.6
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$16.18

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Casey's General Store Shopper Demographics

demographic
index
Female
102
Male
78
<24
67
25-34
120
35-44
104
45-54
87
55-64
85
65+
39
African American
8
Asian
6
Caucasian
128
Hispanic
10
demographic
index
Has Kids
107
No Kids
84
- $20k
135
$20k-40k
113
$40k-60k
110
$60k-80k
106
$80k-100k
105
$100k-125k
83
$125k +
48
No College
106
College
107
Adv. Degree
62

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When Do They Shop?

time of day
Sun
13.2%
Mon
12.3%
Tue
13.0%
Wed
14.1%
Thu
13.9%
Fri
17.9%
Sat
15.7%

Casey's General Store Basket Size

type
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
164
Fill Up (11-20 Items)
17
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Casey's General Store Shoppers?

retailers
affinity
Hy-Vee 16.6x
Schnucks 5.6x
IGA 4.9x
Dollar General 3.6x
channels
affinity
Gas & Convenience 6.1x
Dollar 1.6x
Mass 1.3x
Beauty 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.