Casey's General Store Shopper Insights

Who shops at Casey's General Store?

A Casey's General Store shopper is generally very low income, Caucasian, and young adult age. Casey's General Store shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Casey's General Store shoppers.

Casey's General Store Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.6
Avg Basket Size (units)
3.9
Avg Basket Size ($)
$16.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Casey's General Store Shopper Demographics

demographic
index
Female
102
Male
78
<24
67
25-34
120
35-44
104
45-54
87
55-64
85
65+
39
African American
8
Asian
6
Caucasian
128
Hispanic
10
demographic
index
Has Kids
107
No Kids
84
- $20k
135
$20k-40k
113
$40k-60k
110
$60k-80k
106
$80k-100k
105
$100k-125k
83
$125k +
48
No College
106
College
107
Adv. Degree
62

Understand Casey's General Store Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.2%
Mon
12.3%
Tue
13.0%
Wed
14.1%
Thu
13.9%
Fri
17.9%
Sat
15.7%

Casey's General Store Basket Size

type
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
164
Fill Up (11-20 Items)
17
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Casey's General Store Shoppers?

retailers
affinity
Hy-Vee 16.6x
Schnucks 5.6x
IGA 4.9x
Dollar General 3.6x
channels
affinity
Gas & Convenience 6.1x
Dollar 1.6x
Mass 1.3x
Beauty 0.9x

Get More Data

Learn more about Casey's General Store shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Casey's General Store shoppers shop at?

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How do Casey's General Store shoppers shop during holidays?

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What items do Casey's General Store shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Casey's General Store Target Market

Arrow and target

Who actually shops at Casey's General Store? Do these shoppers fit the intended target market of Casey's General Store?

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What motivates the target market to shop at Casey's General Store?

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What other target market should Casey's General Store look at?

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Which other retailers have a similar target market?

About Our Casey's General Store Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.