Cashsaver Shopper Insights

Who shops at Cashsaver?

A cashsaver shopper is generally very low income, African American, and older age. cashsaver shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real cashsaver shoppers.

Cashsaver Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.1
Avg Basket Size (units)
10.1
Avg Basket Size ($)
$30.6

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cashsaver Shopper Demographics

demographic
index
Female
95
Male
147
<24
86
25-34
75
35-44
79
45-54
117
55-64
240
65+
99
African American
204
Asian
22
Caucasian
109
Hispanic
74
demographic
index
Has Kids
97
No Kids
107
- $20k
248
$20k-40k
154
$40k-60k
78
$60k-80k
118
$80k-100k
55
$100k-125k
38
$125k +
49
No College
149
College
101
Adv. Degree
40

Understand Cashsaver Shopper Behavior

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When Do They Shop?

time of day
Sun
15.2%
Mon
14.5%
Tue
12.2%
Wed
9.7%
Thu
19.9%
Fri
14.1%
Sat
14.3%

Cashsaver Basket Size

type
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
96

Which Retailers are Popular With Cashsaver Shoppers?

retailers
affinity
Dollar General 5.3x
Shell 4.4x
Houchens Industries 4.2x
Family Dollar 3.3x
channels
affinity
Gas & Convenience 3.1x
Dollar 2.2x
Mass 1.3x
Club 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.