Cefco Shopper Insights

Who shops at Cefco? A cefco shopper is generally lower income, African American, and young adult age. cefco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real cefco shoppers.

Cefco Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.3
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$21.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cefco Shopper Demographics

demographic
index
Female
84
Male
247
<24
48
25-34
216
35-44
27
45-54
134
55-64
34
65+
54
African American
636
Asian
7
Caucasian
95
Hispanic
24
demographic
index
Has Kids
95
No Kids
111
- $20k
30
$20k-40k
434
$40k-60k
30
$60k-80k
32
$80k-100k
36
$100k-125k
43
$125k +
23
No College
285
College
45
Adv. Degree
150

Understand Cefco Shopper Behavior

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When Do They Shop?

time of day
Sun
6.1%
Mon
20.4%
Tue
22.5%
Wed
13.7%
Thu
12.6%
Fri
16.6%
Sat
8.0%

Cefco Basket Size

type
index
Urgent Need (1-2 Items)
153
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Cefco Shoppers?

retailers
affinity
HEB 17.8x
Shell 9.0x
Dollar General 4.2x
Family Dollar 3.2x
channels
affinity
Gas & Convenience 4.5x
Dollar 3.4x
Liquor 2.1x
Mass 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Cefco shoppers shop at?

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How do Cefco shoppers shop during holidays?

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What items do Cefco shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cefco Target Market

Arrow and target

Who actually shops at Cefco? Do these shoppers fit the intended target market of Cefco?

Thought bubble

What motivates the target market to shop at Cefco?

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What other target market should Cefco look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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