Cefco Shopper Insights

Who shops at Cefco?

A cefco shopper is generally lower income, African American, and young adult age. cefco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real cefco shoppers.

Cefco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.3
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$21.97

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cefco Shopper Demographics

demographic
index
Female
84
Male
247
<24
48
25-34
216
35-44
27
45-54
134
55-64
34
65+
54
African American
636
Asian
7
Caucasian
95
Hispanic
24
demographic
index
Has Kids
95
No Kids
111
- $20k
30
$20k-40k
434
$40k-60k
30
$60k-80k
32
$80k-100k
36
$100k-125k
43
$125k +
23
No College
285
College
45
Adv. Degree
150

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When Do They Shop?

time of day
Sun
6.1%
Mon
20.4%
Tue
22.5%
Wed
13.7%
Thu
12.6%
Fri
16.6%
Sat
8.0%

Cefco Basket Size

type
index
Urgent Need (1-2 Items)
153
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Cefco Shoppers?

retailers
affinity
HEB 17.8x
Shell 9.0x
Dollar General 4.2x
Family Dollar 3.2x
channels
affinity
Gas & Convenience 4.5x
Dollar 3.4x
Liquor 2.1x
Mass 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.