CHANG JIANG SUPERMARKET Shopper Insights

Who shops at CHANG JIANG SUPERMARKET?

A CHANG JIANG SUPERMARKET shopper is generally slightly lower income, Asian, and senior age. CHANG JIANG SUPERMARKET shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real CHANG JIANG SUPERMARKET shoppers.

CHANG JIANG SUPERMARKET Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.8
Avg Basket Size (units)
4.5
Avg Basket Size ($)
$13.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

CHANG JIANG SUPERMARKET Shopper Demographics

demographic
index
Female
79
Male
293
<24
187
25-34
34
35-44
110
45-54
157
55-64
0
65+
376
African American
13
Asian
1190
Caucasian
4
Hispanic
25
demographic
index
Has Kids
63
No Kids
180
- $20k
131
$20k-40k
85
$40k-60k
240
$60k-80k
24
$80k-100k
34
$100k-125k
12
$125k +
149
No College
97
College
97
Adv. Degree
116

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When Do They Shop?

time of day
Sun
12.7%
Mon
16.5%
Tue
14.7%
Wed
12.9%
Thu
13.5%
Fri
11.8%
Sat
17.9%

CHANG JIANG SUPERMARKET Basket Size

type
index
Urgent Need (1-2 Items)
126
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
52
Pantry Stocking (21+ Items)
15

Which Retailers are Popular With CHANG JIANG SUPERMARKET Shoppers?

retailers
affinity
BJ's 16.5x
A&P 13.7x
RiteAid 6.2x
Ahold 4.9x
channels
affinity
Food 2.6x
Drug 0.8x
Club 0.3x
Beauty 0.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.