CHARLIE'S COUNTY MARKET Shopper Insights

Who shops at CHARLIE'S COUNTY MARKET?

A CHARLIE'S COUNTY MARKET shopper is generally slightly lower income, Caucasian, and upper middle age. CHARLIE'S COUNTY MARKET shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real CHARLIE'S COUNTY MARKET shoppers.

CHARLIE'S COUNTY MARKET Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
21.1
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$43.08

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CHARLIE'S COUNTY MARKET Shopper Demographics

demographic
index
Female
111
Male
3
<24
26
25-34
58
35-44
44
45-54
259
55-64
98
65+
221
Caucasian
121
demographic
index
Has Kids
107
No Kids
85
- $20k
16
$20k-40k
82
$40k-60k
159
$60k-80k
152
$80k-100k
96
$100k-125k
116
$125k +
1
No College
220
College
82
Adv. Degree
49

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When Do They Shop?

time of day
Sun
16.0%
Mon
13.8%
Tue
9.4%
Wed
16.7%
Thu
14.5%
Fri
15.5%
Sat
14.1%

CHARLIE'S COUNTY MARKET Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
141

Which Retailers are Popular With CHARLIE'S COUNTY MARKET Shoppers?

retailers
affinity
SpartanNash 39.6x
Shell 5.6x
Aldi 5.4x
Houchens Industries 3.5x
channels
affinity
Food 1.5x
Mass 1.4x
Gas & Convenience 1.1x
Beauty 0.9x

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1 in every 500 Shopping Trips

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The Real America

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