CHARLIE'S COUNTY MARKET Shopper Insights

Who shops at CHARLIE'S COUNTY MARKET? CHARLIE'S COUNTY MARKET shoppers are generally slightly lower income, Caucasian, and upper middle age. CHARLIE'S COUNTY MARKET shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real CHARLIE'S COUNTY MARKET shoppers.

CHARLIE'S COUNTY MARKET Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
21.1
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$43.08

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CHARLIE'S COUNTY MARKET Shopper Demographics

demographic
index
Female
111
Male
3
<24
26
25-34
58
35-44
44
45-54
259
55-64
98
65+
221
Caucasian
121
demographic
index
Has Kids
107
No Kids
85
- $20k
16
$20k-40k
82
$40k-60k
159
$60k-80k
152
$80k-100k
96
$100k-125k
116
$125k +
1
No College
220
College
82
Adv. Degree
49

Understand CHARLIE'S COUNTY MARKET Shopper Behavior

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When Do They Shop?

time of day
Sun
16.0%
Mon
13.8%
Tue
9.4%
Wed
16.7%
Thu
14.5%
Fri
15.5%
Sat
14.1%

CHARLIE'S COUNTY MARKET Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
141

Which Retailers are Popular With CHARLIE'S COUNTY MARKET Shoppers?

retailers
affinity
SpartanNash 39.6x
Shell 5.6x
Aldi 5.4x
Houchens Industries 3.5x
channels
affinity
Food 1.5x
Mass 1.4x
Gas & Convenience 1.1x
Beauty 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do CHARLIE'S COUNTY MARKET shoppers shop at?

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How do CHARLIE'S COUNTY MARKET shoppers shop during holidays?

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What items do CHARLIE'S COUNTY MARKET shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CHARLIE'S COUNTY MARKET Target Market

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Who actually shops at CHARLIE'S COUNTY MARKET? Do these shoppers fit the intended target market of CHARLIE'S COUNTY MARKET?

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What motivates the target market to shop at CHARLIE'S COUNTY MARKET?

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What other target market should CHARLIE'S COUNTY MARKET look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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