Chief Super Markets Shopper Insights

Who shops at Chief Super Markets?

A Chief Super Markets shopper is generally very high income, Caucasian, and senior age. Chief Super Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Chief Super Markets shoppers.

Chief Super Markets Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
25.9
Avg Basket Size (units)
10.5
Avg Basket Size ($)
$31.4

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chief Super Markets Shopper Demographics

demographic
index
Female
107
Male
35
<24
95
25-34
73
35-44
71
45-54
183
55-64
89
65+
190
African American
66
Asian
3
Caucasian
123
demographic
index
Has Kids
108
No Kids
83
- $20k
100
$20k-40k
129
$40k-60k
119
$60k-80k
65
$80k-100k
32
$100k-125k
15
$125k +
234
No College
139
College
102
Adv. Degree
47

Understand Chief Super Markets Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.2%
Mon
14.8%
Tue
14.9%
Wed
14.7%
Thu
12.7%
Fri
10.9%
Sat
17.8%

Chief Super Markets Basket Size

type
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
118

Which Retailers are Popular With Chief Super Markets Shoppers?

retailers
affinity
Meijer 10.4x
Speedway 5.6x
Circle K 5.5x
Dollar General 3.8x
channels
affinity
Dollar 3.3x
Beauty 1.5x
Mass 1.5x
Drug 1.3x

Get More Data

Learn more about Chief Super Markets shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Chief Super Markets shoppers shop at?

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How do Chief Super Markets shoppers shop during holidays?

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What items do Chief Super Markets shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chief Super Markets Target Market

Arrow and target

Who actually shops at Chief Super Markets? Do these shoppers fit the intended target market of Chief Super Markets?

Thought bubble

What motivates the target market to shop at Chief Super Markets?

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What other target market should Chief Super Markets look at?

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Which other retailers have a similar target market?

About Our Chief Super Markets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.