Chinatown Supermarket Shopper Insights

Who shops at Chinatown Supermarket? Chinatown Supermarket shoppers are generally higher income, Asian, and adolescent age. Chinatown Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Chinatown Supermarket shoppers.

Chinatown Supermarket Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$19.49

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chinatown Supermarket Shopper Demographics

demographic
index
Female
97
Male
128
<24
323
25-34
157
35-44
119
45-54
7
55-64
7
African American
326
Asian
1040
Caucasian
2
Hispanic
3
demographic
index
Has Kids
99
No Kids
103
- $20k
72
$20k-40k
107
$40k-60k
112
$60k-80k
65
$80k-100k
128
$100k-125k
187
$125k +
26
No College
81
College
109
Adv. Degree
82

Understand Chinatown Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
19.2%
Mon
12.0%
Tue
14.5%
Wed
14.2%
Thu
13.6%
Fri
13.2%
Sat
13.3%

Chinatown Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
66
Pantry Stocking (21+ Items)
15

Which Retailers are Popular With Chinatown Supermarket Shoppers?

retailers
affinity
A&P 7.4x
BJ's 5.8x
Whole Foods 5.7x
RiteAid 4.9x
channels
affinity
Food 2.3x
Drug 1.7x
Club 0.5x
Beauty 0.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Chinatown Supermarket shoppers shop at?

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How do Chinatown Supermarket shoppers shop during holidays?

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What items do Chinatown Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chinatown Supermarket Target Market

Arrow and target

Who actually shops at Chinatown Supermarket? Do these shoppers fit the intended target market of Chinatown Supermarket?

Thought bubble

What motivates the target market to shop at Chinatown Supermarket?

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What other target market should Chinatown Supermarket look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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