Chinatown Supermarket Shopper Insights

Who shops at Chinatown Supermarket?

A Chinatown Supermarket shopper is generally higher income, Asian, and adolescent age. Chinatown Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Chinatown Supermarket shoppers.

Chinatown Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$19.49

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Chinatown Supermarket Shopper Demographics

demographic
index
Female
97
Male
128
<24
323
25-34
157
35-44
119
45-54
7
55-64
7
African American
326
Asian
1040
Caucasian
2
Hispanic
3
demographic
index
Has Kids
99
No Kids
103
- $20k
72
$20k-40k
107
$40k-60k
112
$60k-80k
65
$80k-100k
128
$100k-125k
187
$125k +
26
No College
81
College
109
Adv. Degree
82

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When Do They Shop?

time of day
Sun
19.2%
Mon
12.0%
Tue
14.5%
Wed
14.2%
Thu
13.6%
Fri
13.2%
Sat
13.3%

Chinatown Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
66
Pantry Stocking (21+ Items)
15

Which Retailers are Popular With Chinatown Supermarket Shoppers?

retailers
affinity
A&P 7.4x
BJ's 5.8x
Whole Foods 5.7x
RiteAid 4.9x
channels
affinity
Food 2.3x
Drug 1.7x
Club 0.5x
Beauty 0.3x

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Data Highlights

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Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.