Circle K Shopper Insights

Who shops at Circle K?

A Circle K shopper is generally slightly lower income, Hispanic, and young adult age. Circle K shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Circle K shoppers.

Circle K Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.1
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$17.48

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Circle K Shopper Demographics

demographic
index
Female
92
Male
176
<24
86
25-34
114
35-44
89
45-54
102
55-64
111
65+
93
African American
92
Asian
36
Caucasian
102
Hispanic
154
demographic
index
Has Kids
98
No Kids
105
- $20k
112
$20k-40k
129
$40k-60k
141
$60k-80k
102
$80k-100k
68
$100k-125k
69
$125k +
52
No College
119
College
105
Adv. Degree
55

Understand Circle K Shopper Behavior

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When Do They Shop?

time of day
Sun
12.5%
Mon
13.9%
Tue
14.7%
Wed
13.8%
Thu
14.0%
Fri
16.2%
Sat
14.9%

Circle K Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Circle K Shoppers?

retailers
affinity
Shell 3.8x
Speedway 3.3x
7-Eleven 2.8x
Stater Bros. 2.5x
channels
affinity
Gas & Convenience 6.0x
Dollar 1.4x
Mass 1.1x
Beauty 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.