Circle K Shopper Insights

Who shops at Circle K? Circle K shoppers are generally slightly lower income, Hispanic, and young adult age. Circle K shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Circle K shoppers.

Circle K Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.1
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$17.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Circle K Shopper Demographics

demographic
index
Female
92
Male
176
<24
86
25-34
114
35-44
89
45-54
102
55-64
111
65+
93
African American
92
Asian
36
Caucasian
102
Hispanic
154
demographic
index
Has Kids
98
No Kids
105
- $20k
112
$20k-40k
129
$40k-60k
141
$60k-80k
102
$80k-100k
68
$100k-125k
69
$125k +
52
No College
119
College
105
Adv. Degree
55

Understand Circle K Shopper Behavior

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When Do They Shop?

time of day
Sun
12.5%
Mon
13.9%
Tue
14.7%
Wed
13.8%
Thu
14.0%
Fri
16.2%
Sat
14.9%

Circle K Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Circle K Shoppers?

retailers
affinity
Shell 3.8x
Speedway 3.3x
7-Eleven 2.8x
Stater Bros. 2.5x
channels
affinity
Gas & Convenience 6.0x
Dollar 1.4x
Mass 1.1x
Beauty 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Circle K shoppers shop at?

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How do Circle K shoppers shop during holidays?

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What items do Circle K shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Circle K Target Market

Arrow and target

Who actually shops at Circle K? Do these shoppers fit the intended target market of Circle K?

Thought bubble

What motivates the target market to shop at Circle K?

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What other target market should Circle K look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us