CITGO Shopper Insights

Who shops at CITGO?

A CITGO shopper is generally slightly higher income, Caucasian, and upper middle age. CITGO shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real CITGO shoppers.

CITGO Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.2
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$22.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

CITGO Shopper Demographics

demographic
index
Female
100
Male
98
<24
64
25-34
106
35-44
75
45-54
155
55-64
105
65+
16
African American
95
Asian
62
Caucasian
111
Hispanic
54
demographic
index
Has Kids
76
No Kids
152
- $20k
141
$20k-40k
116
$40k-60k
114
$60k-80k
42
$80k-100k
219
$100k-125k
52
$125k +
36
No College
109
College
109
Adv. Degree
49

Understand CITGO Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.7%
Mon
11.0%
Tue
13.8%
Wed
13.4%
Thu
15.8%
Fri
19.0%
Sat
16.4%

CITGO Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With CITGO Shoppers?

retailers
affinity
Shell 7.6x
Speedway 6.5x
Circle K 4.8x
SpartanNash 4.5x
channels
affinity
Gas & Convenience 4.9x
Liquor 1.7x
Dollar 1.6x
Drug 1.6x

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Data Highlights

Real Time Shopper and Consumer Data
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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.