Coborn's Shopper Insights

Who shops at Coborn's?

A Coborn's shopper is generally median income, Caucasian, and senior age. Coborn's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Coborn's shoppers.

Coborn's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.0
Avg Basket Size (units)
9.1
Avg Basket Size ($)
$34.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coborn's Shopper Demographics

demographic
index
Female
99
Male
111
<24
81
25-34
97
35-44
112
45-54
85
55-64
93
65+
115
African American
15
Asian
25
Caucasian
125
Hispanic
10
demographic
index
Has Kids
102
No Kids
95
- $20k
42
$20k-40k
107
$40k-60k
94
$60k-80k
126
$80k-100k
110
$100k-125k
114
$125k +
75
No College
80
College
113
Adv. Degree
62

Understand Coborn's Shopper Behavior

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When Do They Shop?

time of day
Sun
14.2%
Mon
12.7%
Tue
14.5%
Wed
13.4%
Thu
13.5%
Fri
16.0%
Sat
15.7%

Coborn's Basket Size

type
index
Urgent Need (1-2 Items)
89
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
84
Pantry Stocking (21+ Items)
104

Which Retailers are Popular With Coborn's Shoppers?

retailers
affinity
SuperValu 16.9x
Hy-Vee 4.8x
SpartanNash 4.2x
Shell 2.8x
channels
affinity
Gas & Convenience 3.7x
Liquor 1.5x
Food 1.2x
Pet 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.