Community Markets Shopper Insights

Who shops at Community Markets?

A Community Markets shopper is generally slightly lower income, Caucasian, and senior age. Community Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Community Markets shoppers.

Community Markets Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
36.2
Avg Basket Size (units)
9.8
Avg Basket Size ($)
$27.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Community Markets Shopper Demographics

demographic
index
Female
87
Male
216
<24
9
25-34
42
35-44
89
45-54
153
55-64
60
65+
649
African American
10
Asian
6
Caucasian
130
Hispanic
1
demographic
index
Has Kids
77
No Kids
151
- $20k
33
$20k-40k
53
$40k-60k
201
$60k-80k
110
$80k-100k
84
$100k-125k
130
$125k +
24
No College
73
College
93
Adv. Degree
163

Understand Community Markets Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.2%
Mon
12.4%
Tue
17.1%
Wed
9.7%
Thu
11.1%
Fri
14.9%
Sat
21.7%

Community Markets Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
109

Which Retailers are Popular With Community Markets Shoppers?

retailers
affinity
Giant Eagle 10.7x
Meijer 6.1x
Speedway 5.1x
SuperValu 3.6x
channels
affinity
Dollar 1.9x
Food 1.4x
Gas & Convenience 1.2x
Drug 1.2x

Get More Data

Learn more about Community Markets shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Community Markets shoppers shop at?

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How do Community Markets shoppers shop during holidays?

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What items do Community Markets shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Community Markets Target Market

Arrow and target

Who actually shops at Community Markets? Do these shoppers fit the intended target market of Community Markets?

Thought bubble

What motivates the target market to shop at Community Markets?

magnifying glass

What other target market should Community Markets look at?

venn diagram

Which other retailers have a similar target market?

About Our Community Markets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.