Community Markets Shopper Insights

Who shops at Community Markets?

A Community Markets shopper is generally slightly lower income, Caucasian, and senior age. Community Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Community Markets shoppers.

Community Markets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.2
Avg Basket Size (units)
9.8
Avg Basket Size ($)
$27.98

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Community Markets Shopper Demographics

demographic
index
Female
87
Male
216
<24
9
25-34
42
35-44
89
45-54
153
55-64
60
65+
649
African American
10
Asian
6
Caucasian
130
Hispanic
1
demographic
index
Has Kids
77
No Kids
151
- $20k
33
$20k-40k
53
$40k-60k
201
$60k-80k
110
$80k-100k
84
$100k-125k
130
$125k +
24
No College
73
College
93
Adv. Degree
163

Understand Community Markets Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.2%
Mon
12.4%
Tue
17.1%
Wed
9.7%
Thu
11.1%
Fri
14.9%
Sat
21.7%

Community Markets Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
109

Which Retailers are Popular With Community Markets Shoppers?

retailers
affinity
Giant Eagle 10.7x
Meijer 6.1x
Speedway 5.1x
SuperValu 3.6x
channels
affinity
Dollar 1.9x
Food 1.4x
Gas & Convenience 1.2x
Drug 1.2x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.