Compare Foods Shopper Insights

Who shops at Compare Foods?

A Compare Foods shopper is generally very low income, Hispanic, and adolescent age. Compare Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Compare Foods shoppers.

Compare Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.8
Avg Basket Size (units)
8.9
Avg Basket Size ($)
$27.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Compare Foods Shopper Demographics

demographic
index
Female
97
Male
124
<24
250
25-34
113
35-44
86
45-54
84
55-64
132
65+
23
African American
316
Asian
114
Caucasian
39
Hispanic
543
demographic
index
Has Kids
89
No Kids
124
- $20k
198
$20k-40k
148
$40k-60k
91
$60k-80k
87
$80k-100k
65
$100k-125k
70
$125k +
74
No College
168
College
90
Adv. Degree
69

Understand Compare Foods Shopper Behavior

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When Do They Shop?

time of day
Sun
15.3%
Mon
14.4%
Tue
13.4%
Wed
10.6%
Thu
13.0%
Fri
11.2%
Sat
22.1%

Compare Foods Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
83

Which Retailers are Popular With Compare Foods Shoppers?

retailers
affinity
A&P 7.6x
Delhaize America 6.4x
BJ's 5.2x
RiteAid 3.5x
channels
affinity
Drug 2.0x
Food 1.6x
Dollar 1.1x
Beauty 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.