Cost Plus World Market Shopper Insights

Who shops at Cost Plus World Market ?

A Cost Plus World Market shopper is generally very high income, Asian, and senior age. Cost Plus World Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Cost Plus World Market shoppers.

Cost Plus World Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
54.6
Avg Basket Size (units)
5.6
Avg Basket Size ($)
$32.45

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Cost Plus World Market Shopper Demographics

demographic
index
Female
98
Male
114
<24
85
25-34
109
35-44
95
45-54
100
55-64
94
65+
121
African American
56
Asian
145
Caucasian
99
Hispanic
80
demographic
index
Has Kids
80
No Kids
143
- $20k
59
$20k-40k
72
$40k-60k
83
$60k-80k
89
$80k-100k
98
$100k-125k
128
$125k +
179
No College
44
College
105
Adv. Degree
141

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When Do They Shop?

time of day
Sun
17.1%
Mon
11.7%
Tue
9.9%
Wed
11.7%
Thu
11.0%
Fri
16.0%
Sat
22.5%

Cost Plus World Market Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
146
Fill Up (11-20 Items)
73
Pantry Stocking (21+ Items)
18

Which Retailers are Popular With Cost Plus World Market Shoppers?

retailers
affinity
Trader Joe's 3.9x
Sprouts Farmers Market 3.9x
Safeway 3.2x
Whole Foods 3.0x
channels
affinity
Beauty 1.9x
Pet 1.9x
Club 1.7x
Liquor 1.5x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.