Country Mart Shopper Insights

Who shops at Country Mart?

A Country Mart shopper is generally median income, Caucasian, and older age. Country Mart shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Country Mart shoppers.

Country Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$27.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Country Mart Shopper Demographics

demographic
index
Female
102
Male
82
<24
129
25-34
107
35-44
74
45-54
109
55-64
167
65+
96
African American
37
Asian
16
Caucasian
124
Hispanic
19
demographic
index
Has Kids
93
No Kids
114
- $20k
92
$20k-40k
115
$40k-60k
111
$60k-80k
163
$80k-100k
88
$100k-125k
49
$125k +
41
No College
154
College
88
Adv. Degree
93

Understand Country Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.0%
Mon
14.3%
Tue
12.9%
Wed
13.2%
Thu
11.8%
Fri
15.4%
Sat
16.4%

Country Mart Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With Country Mart Shoppers?

retailers
affinity
Schnucks 6.0x
Dollar General 4.5x
Houchens Industries 3.7x
Price Chopper 3.0x
channels
affinity
Gas & Convenience 2.2x
Dollar 2.0x
Mass 1.5x
Beauty 1.0x

Get More Data

Learn more about Country Mart shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Country Mart shoppers shop at?

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How do Country Mart shoppers shop during holidays?

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What items do Country Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Country Mart Target Market

Arrow and target

Who actually shops at Country Mart? Do these shoppers fit the intended target market of Country Mart?

Thought bubble

What motivates the target market to shop at Country Mart?

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What other target market should Country Mart look at?

venn diagram

Which other retailers have a similar target market?

About Our Country Mart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.