Country Mart Shopper Insights

Who shops at Country Mart? A Country Mart shopper is generally median income, Caucasian, and older age. Country Mart shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Country Mart shoppers.

Country Mart Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$27.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Country Mart Shopper Demographics

demographic
index
Female
102
Male
82
<24
129
25-34
107
35-44
74
45-54
109
55-64
167
65+
96
African American
37
Asian
16
Caucasian
124
Hispanic
19
demographic
index
Has Kids
93
No Kids
114
- $20k
92
$20k-40k
115
$40k-60k
111
$60k-80k
163
$80k-100k
88
$100k-125k
49
$125k +
41
No College
154
College
88
Adv. Degree
93

Understand Country Mart Shopper Behavior

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When Do They Shop?

time of day
Sun
16.0%
Mon
14.3%
Tue
12.9%
Wed
13.2%
Thu
11.8%
Fri
15.4%
Sat
16.4%

Country Mart Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With Country Mart Shoppers?

retailers
affinity
Schnucks 6.0x
Dollar General 4.5x
Houchens Industries 3.7x
Price Chopper 3.0x
channels
affinity
Gas & Convenience 2.2x
Dollar 2.0x
Mass 1.5x
Beauty 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Country Mart shoppers shop at?

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How do Country Mart shoppers shop during holidays?

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What items do Country Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Country Mart Target Market

Arrow and target

Who actually shops at Country Mart? Do these shoppers fit the intended target market of Country Mart?

Thought bubble

What motivates the target market to shop at Country Mart?

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What other target market should Country Mart look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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