Country Mart Shopper Insights

Who shops at Country Mart?

A Country Mart shopper is generally median income, Caucasian, and older age. Country Mart shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Country Mart shoppers.

Country Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$27.29

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Country Mart Shopper Demographics

demographic
index
Female
102
Male
82
<24
129
25-34
107
35-44
74
45-54
109
55-64
167
65+
96
African American
37
Asian
16
Caucasian
124
Hispanic
19
demographic
index
Has Kids
93
No Kids
114
- $20k
92
$20k-40k
115
$40k-60k
111
$60k-80k
163
$80k-100k
88
$100k-125k
49
$125k +
41
No College
154
College
88
Adv. Degree
93

Understand Country Mart Shopper Behavior

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When Do They Shop?

time of day
Sun
16.0%
Mon
14.3%
Tue
12.9%
Wed
13.2%
Thu
11.8%
Fri
15.4%
Sat
16.4%

Country Mart Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With Country Mart Shoppers?

retailers
affinity
Schnucks 6.0x
Dollar General 4.5x
Houchens Industries 3.7x
Price Chopper 3.0x
channels
affinity
Gas & Convenience 2.2x
Dollar 2.0x
Mass 1.5x
Beauty 1.0x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.