County Market Shopper Insights

Who shops at County Market?

A County Market shopper is generally median income, Caucasian, and senior age. County Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real County Market shoppers.

County Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.0
Avg Basket Size (units)
11.2
Avg Basket Size ($)
$32.34

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

County Market Shopper Demographics

demographic
index
Female
104
Male
59
<24
51
25-34
69
35-44
106
45-54
123
55-64
115
65+
141
African American
54
Asian
32
Caucasian
122
Hispanic
8
demographic
index
Has Kids
104
No Kids
91
- $20k
93
$20k-40k
94
$40k-60k
88
$60k-80k
135
$80k-100k
97
$100k-125k
100
$125k +
84
No College
102
College
98
Adv. Degree
106

Understand County Market Shopper Behavior

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When Do They Shop?

time of day
Sun
16.1%
Mon
12.1%
Tue
12.3%
Wed
12.3%
Thu
13.0%
Fri
15.8%
Sat
18.3%

County Market Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With County Market Shoppers?

retailers
affinity
IGA 6.6x
Hy-Vee 6.2x
Schnucks 5.2x
SuperValu 4.1x
channels
affinity
Gas & Convenience 2.0x
Dollar 1.8x
Food 1.3x
Pet 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.