County Market Shopper Insights

Who shops at County Market? County Market shoppers are generally median income, Caucasian, and senior age. County Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real County Market shoppers.

County Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
26.0
Avg Basket Size (units)
11.2
Avg Basket Size ($)
$32.34

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

County Market Shopper Demographics

demographic
index
Female
104
Male
59
<24
51
25-34
69
35-44
106
45-54
123
55-64
115
65+
141
African American
54
Asian
32
Caucasian
122
Hispanic
8
demographic
index
Has Kids
104
No Kids
91
- $20k
93
$20k-40k
94
$40k-60k
88
$60k-80k
135
$80k-100k
97
$100k-125k
100
$125k +
84
No College
102
College
98
Adv. Degree
106

Understand County Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.1%
Mon
12.1%
Tue
12.3%
Wed
12.3%
Thu
13.0%
Fri
15.8%
Sat
18.3%

County Market Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With County Market Shoppers?

retailers
affinity
IGA 6.6x
Hy-Vee 6.2x
Schnucks 5.2x
SuperValu 4.1x
channels
affinity
Gas & Convenience 2.0x
Dollar 1.8x
Food 1.3x
Pet 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do County Market shoppers shop at?

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How do County Market shoppers shop during holidays?

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What items do County Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the County Market Target Market

Arrow and target

Who actually shops at County Market? Do these shoppers fit the intended target market of County Market?

Thought bubble

What motivates the target market to shop at County Market?

magnifying glass

What other target market should County Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us