Crest Foods Shopper Insights

Who shops at Crest Foods?

A Crest Foods shopper is generally higher income, Caucasian, and senior age. Crest Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Crest Foods shoppers.

Crest Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.8
Avg Basket Size (units)
21.0
Avg Basket Size ($)
$54.42

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Crest Foods Shopper Demographics

demographic
index
Female
102
Male
77
<24
47
25-34
108
35-44
60
45-54
158
55-64
103
65+
219
African American
86
Asian
55
Caucasian
116
Hispanic
20
demographic
index
Has Kids
82
No Kids
139
- $20k
39
$20k-40k
71
$40k-60k
129
$60k-80k
88
$80k-100k
128
$100k-125k
149
$125k +
74
No College
143
College
96
Adv. Degree
70

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When Do They Shop?

time of day
Sun
18.4%
Mon
10.2%
Tue
9.2%
Wed
9.1%
Thu
12.6%
Fri
15.7%
Sat
24.7%

Crest Foods Basket Size

type
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
314

Which Retailers are Popular With Crest Foods Shoppers?

retailers
affinity
7-Eleven 11.8x
Sprouts Farmers Market 5.3x
Circle K 4.0x
Sam's Club 3.2x
channels
affinity
Gas & Convenience 2.3x
Club 1.6x
Pet 1.4x
Drug 1.4x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.