CTOWN SUPERMARKET Shopper Insights

Who shops at CTOWN SUPERMARKET? A CTOWN SUPERMARKET shopper is generally very low income, Hispanic, and adolescent age. CTOWN SUPERMARKET shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real CTOWN SUPERMARKET shoppers.

CTOWN SUPERMARKET Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.0
Avg Basket Size (units)
7.3
Avg Basket Size ($)
$21.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CTOWN SUPERMARKET Shopper Demographics

demographic
index
Female
97
Male
132
<24
263
25-34
104
35-44
109
45-54
88
55-64
49
65+
5
African American
268
Asian
149
Caucasian
40
Hispanic
520
demographic
index
Has Kids
88
No Kids
126
- $20k
274
$20k-40k
165
$40k-60k
63
$60k-80k
75
$80k-100k
66
$100k-125k
58
$125k +
73
No College
125
College
89
Adv. Degree
123

Understand CTOWN SUPERMARKET Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.6%
Mon
14.2%
Tue
13.3%
Wed
13.7%
Thu
13.1%
Fri
11.5%
Sat
17.7%

CTOWN SUPERMARKET Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
51

Which Retailers are Popular With CTOWN SUPERMARKET Shoppers?

retailers
affinity
A&P 15.9x
Wakefern 7.6x
BJ's 6.8x
RiteAid 6.8x
channels
affinity
Drug 2.5x
Food 1.9x
Gas & Convenience 1.2x
Beauty 0.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do CTOWN SUPERMARKET shoppers shop at?

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How do CTOWN SUPERMARKET shoppers shop during holidays?

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What items do CTOWN SUPERMARKET shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CTOWN SUPERMARKET Target Market

Arrow and target

Who actually shops at CTOWN SUPERMARKET? Do these shoppers fit the intended target market of CTOWN SUPERMARKET?

Thought bubble

What motivates the target market to shop at CTOWN SUPERMARKET?

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What other target market should CTOWN SUPERMARKET look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us