Cumberland Farms Shopper Insights

Who shops at Cumberland Farms?

A Cumberland Farms shopper is generally very low income, African American, and adolescent age. Cumberland Farms shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Cumberland Farms shoppers.

Cumberland Farms Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.5
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$14.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cumberland Farms Shopper Demographics

demographic
index
Female
94
Male
158
<24
285
25-34
116
35-44
94
45-54
90
55-64
59
65+
27
African American
225
Asian
17
Caucasian
112
Hispanic
33
demographic
index
Has Kids
91
No Kids
120
- $20k
173
$20k-40k
168
$40k-60k
117
$60k-80k
92
$80k-100k
62
$100k-125k
43
$125k +
44
No College
217
College
83
Adv. Degree
51

Understand Cumberland Farms Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.3%
Mon
14.6%
Tue
12.8%
Wed
12.9%
Thu
14.8%
Fri
16.2%
Sat
15.4%

Cumberland Farms Basket Size

type
index
Urgent Need (1-2 Items)
132
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
13
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Cumberland Farms Shoppers?

retailers
affinity
Price Chopper 12.3x
Ahold 5.1x
Delhaize America 4.1x
BJ's 4.0x
channels
affinity
Gas & Convenience 5.8x
Drug 1.7x
Dollar 1.1x
Food 1.0x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.