Cumberland Farms Shopper Insights

Who shops at Cumberland Farms?

A Cumberland Farms shopper is generally very low income, African American, and adolescent age. Cumberland Farms shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Cumberland Farms shoppers.

Cumberland Farms Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
29.5
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$14.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cumberland Farms Shopper Demographics

demographic
index
Female
94
Male
158
<24
285
25-34
116
35-44
94
45-54
90
55-64
59
65+
27
African American
225
Asian
17
Caucasian
112
Hispanic
33
demographic
index
Has Kids
91
No Kids
120
- $20k
173
$20k-40k
168
$40k-60k
117
$60k-80k
92
$80k-100k
62
$100k-125k
43
$125k +
44
No College
217
College
83
Adv. Degree
51

Understand Cumberland Farms Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.3%
Mon
14.6%
Tue
12.8%
Wed
12.9%
Thu
14.8%
Fri
16.2%
Sat
15.4%

Cumberland Farms Basket Size

type
index
Urgent Need (1-2 Items)
132
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
13
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Cumberland Farms Shoppers?

retailers
affinity
Price Chopper 12.3x
Ahold 5.1x
Delhaize America 4.1x
BJ's 4.0x
channels
affinity
Gas & Convenience 5.8x
Drug 1.7x
Dollar 1.1x
Food 1.0x

Get More Data

Learn more about Cumberland Farms shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Cumberland Farms shoppers shop at?

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How do Cumberland Farms shoppers shop during holidays?

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What items do Cumberland Farms shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cumberland Farms Target Market

Arrow and target

Who actually shops at Cumberland Farms? Do these shoppers fit the intended target market of Cumberland Farms?

Thought bubble

What motivates the target market to shop at Cumberland Farms?

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What other target market should Cumberland Farms look at?

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Which other retailers have a similar target market?

About Our Cumberland Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.