CVS Shopper Insights

Who shops at CVS?

A CVS shopper is generally very low income, Asian, and senior age. CVS shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real CVS shoppers.

CVS Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.3
Avg Basket Size (units)
4.4
Avg Basket Size ($)
$16.75

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

CVS Shopper Demographics

demographic
index
Female
100
Male
97
<24
106
25-34
101
35-44
96
45-54
100
55-64
109
65+
112
African American
133
Asian
152
Caucasian
89
Hispanic
116
demographic
index
Has Kids
91
No Kids
118
- $20k
111
$20k-40k
102
$40k-60k
97
$60k-80k
99
$80k-100k
95
$100k-125k
97
$125k +
106
No College
96
College
100
Adv. Degree
106

Understand CVS Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.5%
Mon
14.4%
Tue
13.7%
Wed
13.9%
Thu
13.7%
Fri
15.2%
Sat
14.6%

CVS Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
47
Pantry Stocking (21+ Items)
13

Which Retailers are Popular With CVS Shoppers?

retailers
affinity
Shell 1.9x
Southeastern Grocers 1.9x
A&P 1.8x
Wawa 1.8x
channels
affinity
Drug 2.8x
Food 1.1x
Gas & Convenience 1.0x
Liquor 1.0x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.