CVS Shopper Insights

Who shops at CVS?

A CVS shopper is generally very low income, Asian, and senior age. CVS shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real CVS shoppers.

CVS Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.3
Avg Basket Size (units)
4.4
Avg Basket Size ($)
$16.75

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CVS Shopper Demographics

demographic
index
Female
100
Male
97
<24
106
25-34
101
35-44
96
45-54
100
55-64
109
65+
112
African American
133
Asian
152
Caucasian
89
Hispanic
116
demographic
index
Has Kids
91
No Kids
118
- $20k
111
$20k-40k
102
$40k-60k
97
$60k-80k
99
$80k-100k
95
$100k-125k
97
$125k +
106
No College
96
College
100
Adv. Degree
106

Understand CVS Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.5%
Mon
14.4%
Tue
13.7%
Wed
13.9%
Thu
13.7%
Fri
15.2%
Sat
14.6%

CVS Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
47
Pantry Stocking (21+ Items)
13

Which Retailers are Popular With CVS Shoppers?

retailers
affinity
Shell 1.9x
Southeastern Grocers 1.9x
A&P 1.8x
Wawa 1.8x
channels
affinity
Drug 2.8x
Food 1.1x
Gas & Convenience 1.0x
Liquor 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do CVS shoppers shop at?

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How do CVS shoppers shop during holidays?

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What items do CVS shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CVS Target Market

Arrow and target

Who actually shops at CVS? Do these shoppers fit the intended target market of CVS?

Thought bubble

What motivates the target market to shop at CVS?

magnifying glass

What other target market should CVS look at?

venn diagram

Which other retailers have a similar target market?

About Our CVS Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.