DAISO Shopper Insights

Who shops at DAISO? DAISO shoppers are generally very low income, Asian, and adolescent age. DAISO shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real DAISO shoppers.

DAISO Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
49.9
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$61.6

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

DAISO Shopper Demographics

demographic
index
Female
98
Male
115
<24
329
25-34
129
35-44
99
45-54
57
55-64
53
65+
41
African American
14
Asian
925
Caucasian
18
Hispanic
79
demographic
index
Has Kids
83
No Kids
137
- $20k
210
$20k-40k
99
$40k-60k
99
$60k-80k
93
$80k-100k
64
$100k-125k
87
$125k +
94
No College
60
College
113
Adv. Degree
87

Understand DAISO Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
13.0%
Tue
11.0%
Wed
11.5%
Thu
10.6%
Fri
14.5%
Sat
21.5%

DAISO Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
152
Fill Up (11-20 Items)
89
Pantry Stocking (21+ Items)
23

Which Retailers are Popular With DAISO Shoppers?

retailers
affinity
Smart & Final 9.9x
99 Cents Only 9.2x
Trader Joe's 7.0x
Stater Bros. 6.4x
channels
affinity
Club 2.7x
Food 1.6x
Dollar 1.3x
Beauty 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do DAISO shoppers shop at?

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How do DAISO shoppers shop during holidays?

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What items do DAISO shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the DAISO Target Market

Arrow and target

Who actually shops at DAISO? Do these shoppers fit the intended target market of DAISO?

Thought bubble

What motivates the target market to shop at DAISO?

magnifying glass

What other target market should DAISO look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us