Dans Supermarket Shopper Insights

Who shops at Dans Supermarket?

A Dans Supermarket shopper is generally very high income, Caucasian, and lower middle age. Dans Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Dans Supermarket shoppers.

Dans Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
13.6
Avg Basket Size (units)
11.3
Avg Basket Size ($)
$36.55

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  • Behavioral data
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Dans Supermarket Shopper Demographics

demographic
index
Female
99
Male
105
<24
10
25-34
78
35-44
148
45-54
77
55-64
51
65+
40
African American
1
Asian
10
Caucasian
122
Hispanic
8
demographic
index
Has Kids
128
No Kids
40
- $20k
27
$20k-40k
19
$40k-60k
39
$60k-80k
131
$80k-100k
94
$100k-125k
147
$125k +
262
No College
37
College
109
Adv. Degree
127

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When Do They Shop?

time of day
Sun
17.0%
Mon
15.3%
Tue
11.3%
Wed
12.4%
Thu
11.7%
Fri
14.5%
Sat
17.8%

Dans Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
137

Which Retailers are Popular With Dans Supermarket Shoppers?

retailers
affinity
Hy-Vee 5.1x
Sam's Club 4.7x
Shell 4.4x
SuperValu 3.8x
channels
affinity
Liquor 2.5x
Club 2.0x
Pet 1.5x
Mass 1.5x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.