Daves Marketplace Shopper Insights

Who shops at Daves Marketplace?

A Daves Marketplace shopper is generally very high income, Caucasian, and upper middle age. Daves Marketplace shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Daves Marketplace shoppers.

Daves Marketplace Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.6
Avg Basket Size (units)
10.2
Avg Basket Size ($)
$33.6

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Daves Marketplace Shopper Demographics

demographic
index
Female
104
Male
66
<24
14
25-34
49
35-44
92
45-54
198
55-64
115
65+
31
African American
85
Asian
10
Caucasian
123
Hispanic
16
demographic
index
Has Kids
112
No Kids
75
- $20k
28
$20k-40k
20
$40k-60k
50
$60k-80k
59
$80k-100k
157
$100k-125k
166
$125k +
262
No College
59
College
94
Adv. Degree
172

Understand Daves Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
22.8%
Mon
13.3%
Tue
11.4%
Wed
12.7%
Thu
11.5%
Fri
11.4%
Sat
16.9%

Daves Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
109

Which Retailers are Popular With Daves Marketplace Shoppers?

retailers
affinity
Ahold 10.4x
BJ's 5.5x
Giant Eagle 4.2x
Speedway 3.2x
channels
affinity
Beauty 3.1x
Drug 1.8x
Food 1.6x
Pet 1.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Daves Marketplace shoppers shop at?

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How do Daves Marketplace shoppers shop during holidays?

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What items do Daves Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Daves Marketplace Target Market

Arrow and target

Who actually shops at Daves Marketplace? Do these shoppers fit the intended target market of Daves Marketplace?

Thought bubble

What motivates the target market to shop at Daves Marketplace?

magnifying glass

What other target market should Daves Marketplace look at?

venn diagram

Which other retailers have a similar target market?

About Our Daves Marketplace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.