Dd's discounts Shopper Insights

Who shops at Dd's discounts?

A dd's discounts shopper is generally very low income, Hispanic, and adolescent age. dd's discounts shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real dd's discounts shoppers.

Dd's discounts Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.3
Avg Basket Size (units)
4.5
Avg Basket Size ($)
$35.25

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Dd's discounts Shopper Demographics

demographic
index
Female
102
Male
83
<24
248
25-34
150
35-44
86
45-54
71
55-64
47
65+
37
African American
282
Asian
166
Caucasian
31
Hispanic
502
demographic
index
Has Kids
107
No Kids
84
- $20k
264
$20k-40k
189
$40k-60k
109
$60k-80k
71
$80k-100k
50
$100k-125k
25
$125k +
31
No College
180
College
93
Adv. Degree
44

Understand Dd's discounts Shopper Behavior

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When Do They Shop?

time of day
Sun
15.1%
Mon
11.8%
Tue
11.6%
Wed
12.1%
Thu
11.9%
Fri
18.1%
Sat
19.4%

Dd's discounts Basket Size

type
index
Urgent Need (1-2 Items)
108
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
46
Pantry Stocking (21+ Items)
11

Which Retailers are Popular With Dd's discounts Shoppers?

retailers
affinity
99 Cents Only 11.8x
Stater Bros. 7.9x
Smart & Final 5.9x
Winco Foods 5.0x
channels
affinity
Dollar 2.5x
Beauty 1.4x
Club 1.4x
Food 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.