Dd's discounts Shopper Insights
Who shops at Dd's discounts?
A dd's discounts shopper is generally very low income, Hispanic, and adolescent age. dd's discounts shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real dd's discounts shoppers.
Dd's discounts Shopper Receipt Data
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Dd's discounts Shopper Demographics
Who shops at a retailer?
Among InfoScout panelists, Asians account for 10% of dollars spent at Retailer X.
However, Asians account for only 5% of dollars spent across all retailers in total.
Therefore, the index value for Asians = (10% / 5% * 100) = 200.
An index value less than 100 means the demographic spends proportionately less on the given brand.
When Do They Shop?
When do people shop at this retailer?
Dd's discounts Basket Size
How big are the baskets at checkout?
% of all panelist dollars spend on baskets containing just 1-2 items = 8%
% of spend at Retailer X occurring in baskets containing 1-2 items = 10%
Urgent Need (1-2 items) index value = (10% / 8% * 100) = 125
|Urgent Need (1-2 Items)||
|Express Lane (3-10 Items)||
|Fill Up (11-20 Items)||
|Pantry Stocking (21+ Items)||
Which Retailers are Popular With Dd's discounts Shoppers?
Where else do they shop?
Let's say that you've selected Family Dollar and it accounts for 2% of InfoScout shopping trips.
If we find that among people who shop at CVS, 8% of their shopping trips are at Family Dollar, then CVS would have 4.0x affinity score with Family Dollar.
8% / 2% = 4.0x retailer affinity
Let's say that you've selected Family Dollar and it accounts for 2.0% of spend by InfoScout panelists.
If we find that among people who shop at Drug stores, 1.6% of their spend is at Family Dollar, then Drug stores would have 0.8x affinity score with Family Dollar.
1.6% / 2.0% = 0.8x retailer affinity