Deals Shopper Insights

Who shops at Deals?

A deals shopper is generally lower income, African American, and adolescent age. deals shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real deals shoppers.

Deals Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
42.7
Avg Basket Size (units)
8.1
Avg Basket Size ($)
$13.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Deals Shopper Demographics

demographic
index
Female
96
Male
141
<24
128
25-34
94
35-44
101
45-54
99
55-64
118
65+
71
African American
244
Asian
79
Caucasian
86
Hispanic
186
demographic
index
Has Kids
94
No Kids
114
- $20k
138
$20k-40k
141
$40k-60k
94
$60k-80k
92
$80k-100k
92
$100k-125k
80
$125k +
69
No College
139
College
96
Adv. Degree
77

Understand Deals Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.5%
Mon
13.0%
Tue
13.1%
Wed
13.3%
Thu
14.6%
Fri
14.7%
Sat
17.8%

Deals Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
54

Which Retailers are Popular With Deals Shoppers?

retailers
affinity
A&P 6.5x
Schnucks 4.4x
BJ's 3.4x
SuperValu 3.2x
channels
affinity
Gas & Convenience 3.2x
Liquor 1.9x
Drug 1.7x
Food 1.4x

Get More Data

Learn more about Deals shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Deals shoppers shop at?

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How do Deals shoppers shop during holidays?

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What items do Deals shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Deals Target Market

Arrow and target

Who actually shops at Deals? Do these shoppers fit the intended target market of Deals?

Thought bubble

What motivates the target market to shop at Deals?

magnifying glass

What other target market should Deals look at?

venn diagram

Which other retailers have a similar target market?

About Our Deals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.