Delhaize America Shopper Insights

Who shops at Delhaize America?

A Delhaize America shopper is generally median income, African American, and upper middle age. Delhaize America shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Delhaize America shoppers.

Delhaize America Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
22.7
Avg Basket Size (units)
10.8
Avg Basket Size ($)
$33.05

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Delhaize America Shopper Demographics

demographic
index
Female
101
Male
95
<24
92
25-34
96
35-44
97
45-54
112
55-64
107
65+
76
African American
176
Asian
27
Caucasian
113
Hispanic
31
demographic
index
Has Kids
99
No Kids
102
- $20k
100
$20k-40k
108
$40k-60k
99
$60k-80k
113
$80k-100k
98
$100k-125k
93
$125k +
80
No College
109
College
98
Adv. Degree
99

Understand Delhaize America Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.1%
Mon
13.8%
Tue
12.0%
Wed
12.2%
Thu
11.2%
Fri
14.0%
Sat
17.7%

Delhaize America Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
126

Which Retailers are Popular With Delhaize America Shoppers?

retailers
affinity
Price Chopper 3.8x
Wawa 3.2x
SuperValu 2.8x
Ahold 2.6x
channels
affinity
Dollar 1.6x
Food 1.5x
Pet 1.3x
Gas & Convenience 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Delhaize America shoppers shop at?

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How do Delhaize America shoppers shop during holidays?

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What items do Delhaize America shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Delhaize America Target Market

Arrow and target

Who actually shops at Delhaize America? Do these shoppers fit the intended target market of Delhaize America?

Thought bubble

What motivates the target market to shop at Delhaize America?

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What other target market should Delhaize America look at?

venn diagram

Which other retailers have a similar target market?

About Our Delhaize America Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.