Market Basket Shopper Insights

Who shops at Market Basket?

A Market Basket shopper is generally higher income, Caucasian, and upper middle age. Market Basket shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Market Basket shoppers.

Market Basket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
22.9
Avg Basket Size (units)
20.1
Avg Basket Size ($)
$55.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Market Basket Shopper Demographics

demographic
index
Female
100
Male
104
<24
91
25-34
103
35-44
104
45-54
107
55-64
64
65+
88
African American
37
Asian
74
Caucasian
112
Hispanic
51
demographic
index
Has Kids
99
No Kids
103
- $20k
75
$20k-40k
70
$40k-60k
112
$60k-80k
83
$80k-100k
115
$100k-125k
125
$125k +
123
No College
98
College
104
Adv. Degree
85

Understand Market Basket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.4%
Mon
14.8%
Tue
11.0%
Wed
10.4%
Thu
11.0%
Fri
14.4%
Sat
19.1%

Market Basket Basket Size

type
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
315

Which Retailers are Popular With Market Basket Shoppers?

retailers
affinity
Ahold 4.4x
Albertsons 3.9x
Delhaize America 3.7x
BJ's 3.7x
channels
affinity
Food 1.7x
Drug 1.6x
Pet 1.4x
Liquor 1.1x

Get More Data

Learn more about Market Basket shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Market Basket shoppers shop at?

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How do Market Basket shoppers shop during holidays?

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What items do Market Basket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Market Basket Target Market

Arrow and target

Who actually shops at Market Basket? Do these shoppers fit the intended target market of Market Basket?

Thought bubble

What motivates the target market to shop at Market Basket?

magnifying glass

What other target market should Market Basket look at?

venn diagram

Which other retailers have a similar target market?

About Our Market Basket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.