Market Basket Shopper Insights

Who shops at Market Basket?

A Market Basket shopper is generally higher income, Caucasian, and upper middle age. Market Basket shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Market Basket shoppers.

Market Basket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
22.9
Avg Basket Size (units)
20.1
Avg Basket Size ($)
$55.24

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Market Basket Shopper Demographics

demographic
index
Female
100
Male
104
<24
91
25-34
103
35-44
104
45-54
107
55-64
64
65+
88
African American
37
Asian
74
Caucasian
112
Hispanic
51
demographic
index
Has Kids
99
No Kids
103
- $20k
75
$20k-40k
70
$40k-60k
112
$60k-80k
83
$80k-100k
115
$100k-125k
125
$125k +
123
No College
98
College
104
Adv. Degree
85

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When Do They Shop?

time of day
Sun
19.4%
Mon
14.8%
Tue
11.0%
Wed
10.4%
Thu
11.0%
Fri
14.4%
Sat
19.1%

Market Basket Basket Size

type
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
315

Which Retailers are Popular With Market Basket Shoppers?

retailers
affinity
Ahold 4.4x
Albertsons 3.9x
Delhaize America 3.7x
BJ's 3.7x
channels
affinity
Food 1.7x
Drug 1.6x
Pet 1.4x
Liquor 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.