DIRT CHEAP Shopper Insights

Who shops at DIRT CHEAP?

A DIRT CHEAP shopper is generally very low income, African American, and older age. DIRT CHEAP shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real DIRT CHEAP shoppers.

DIRT CHEAP Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.2
Avg Basket Size (units)
7.2
Avg Basket Size ($)
$31.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

DIRT CHEAP Shopper Demographics

demographic
index
Female
102
Male
79
<24
87
25-34
82
35-44
103
45-54
84
55-64
170
65+
146
African American
217
Asian
47
Caucasian
111
Hispanic
15
demographic
index
Has Kids
75
No Kids
154
- $20k
159
$20k-40k
84
$40k-60k
152
$60k-80k
105
$80k-100k
75
$100k-125k
61
$125k +
62
No College
164
College
92
Adv. Degree
68

Understand DIRT CHEAP Shopper Behavior

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When Do They Shop?

time of day
Sun
4.5%
Mon
13.0%
Tue
13.8%
Wed
12.8%
Thu
12.8%
Fri
18.2%
Sat
24.9%

DIRT CHEAP Basket Size

type
index
Urgent Need (1-2 Items)
78
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
58

Which Retailers are Popular With DIRT CHEAP Shoppers?

retailers
affinity
Schnucks 10.3x
Dollar General 5.9x
Houchens Industries 5.9x
Shell 4.7x
channels
affinity
Dollar 3.1x
Beauty 1.3x
Mass 1.3x
Gas & Convenience 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
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Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.