DIRT CHEAP Shopper Insights

Who shops at DIRT CHEAP?

A DIRT CHEAP shopper is generally very low income, African American, and older age. DIRT CHEAP shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real DIRT CHEAP shoppers.

DIRT CHEAP Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.2
Avg Basket Size (units)
7.2
Avg Basket Size ($)
$31.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

DIRT CHEAP Shopper Demographics

demographic
index
Female
102
Male
79
<24
87
25-34
82
35-44
103
45-54
84
55-64
170
65+
146
African American
217
Asian
47
Caucasian
111
Hispanic
15
demographic
index
Has Kids
75
No Kids
154
- $20k
159
$20k-40k
84
$40k-60k
152
$60k-80k
105
$80k-100k
75
$100k-125k
61
$125k +
62
No College
164
College
92
Adv. Degree
68

Understand DIRT CHEAP Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
4.5%
Mon
13.0%
Tue
13.8%
Wed
12.8%
Thu
12.8%
Fri
18.2%
Sat
24.9%

DIRT CHEAP Basket Size

type
index
Urgent Need (1-2 Items)
78
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
58

Which Retailers are Popular With DIRT CHEAP Shoppers?

retailers
affinity
Schnucks 10.3x
Dollar General 5.9x
Houchens Industries 5.9x
Shell 4.7x
channels
affinity
Dollar 3.1x
Beauty 1.3x
Mass 1.3x
Gas & Convenience 1.2x

Get More Data

Learn more about DIRT CHEAP shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do DIRT CHEAP shoppers shop at?

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How do DIRT CHEAP shoppers shop during holidays?

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What items do DIRT CHEAP shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the DIRT CHEAP Target Market

Arrow and target

Who actually shops at DIRT CHEAP? Do these shoppers fit the intended target market of DIRT CHEAP?

Thought bubble

What motivates the target market to shop at DIRT CHEAP?

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What other target market should DIRT CHEAP look at?

venn diagram

Which other retailers have a similar target market?

About Our DIRT CHEAP Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.