Discount Drug Mart Shopper Insights

Who shops at Discount Drug Mart?

A Discount Drug Mart shopper is generally median income, Caucasian, and adolescent age. Discount Drug Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Discount Drug Mart shoppers.

Discount Drug Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.0
Avg Basket Size (units)
5.6
Avg Basket Size ($)
$21.4

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Discount Drug Mart Shopper Demographics

demographic
index
Female
101
Male
90
<24
479
25-34
71
35-44
92
45-54
92
55-64
118
65+
65
African American
40
Asian
22
Caucasian
124
Hispanic
18
demographic
index
Has Kids
82
No Kids
139
- $20k
138
$20k-40k
65
$40k-60k
79
$60k-80k
190
$80k-100k
69
$100k-125k
93
$125k +
66
No College
103
College
104
Adv. Degree
77

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When Do They Shop?

time of day
Sun
16.2%
Mon
12.1%
Tue
12.4%
Wed
14.3%
Thu
12.9%
Fri
15.9%
Sat
16.1%

Discount Drug Mart Basket Size

type
index
Urgent Need (1-2 Items)
95
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
65
Pantry Stocking (21+ Items)
32

Which Retailers are Popular With Discount Drug Mart Shoppers?

retailers
affinity
Giant Eagle 24.2x
Speedway 7.9x
Houchens Industries 4.6x
IGA 4.1x
channels
affinity
Drug 2.6x
Pet 1.4x
Dollar 1.4x
Beauty 1.3x

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1 in every 500 Shopping Trips

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The Real America

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