Dollar General Shopper Insights

Who shops at Dollar General?

A Dollar General shopper is generally very low income, African American, and upper middle age. Dollar General shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Dollar General shoppers.

Dollar General Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.9
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$19.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dollar General Shopper Demographics

demographic
index
Female
104
Male
60
<24
96
25-34
96
35-44
99
45-54
108
55-64
106
65+
77
African American
159
Asian
16
Caucasian
112
Hispanic
56
demographic
index
Has Kids
101
No Kids
98
- $20k
183
$20k-40k
143
$40k-60k
119
$60k-80k
98
$80k-100k
72
$100k-125k
56
$125k +
36
No College
161
College
93
Adv. Degree
63

Understand Dollar General Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.2%
Mon
12.9%
Tue
12.8%
Wed
13.1%
Thu
12.6%
Fri
14.8%
Sat
19.6%

Dollar General Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
98
Pantry Stocking (21+ Items)
55

Which Retailers are Popular With Dollar General Shoppers?

retailers
affinity
Family Dollar 2.8x
IGA 2.7x
Houchens Industries 2.7x
Shell 2.5x
channels
affinity
Dollar 4.5x
Gas & Convenience 1.7x
Mass 1.1x
Drug 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Dollar General shoppers shop at?

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How do Dollar General shoppers shop during holidays?

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What items do Dollar General shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dollar General Target Market

Arrow and target

Who actually shops at Dollar General? Do these shoppers fit the intended target market of Dollar General?

Thought bubble

What motivates the target market to shop at Dollar General?

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What other target market should Dollar General look at?

venn diagram

Which other retailers have a similar target market?

About Our Dollar General Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.