Dollar General Shopper Insights

Who shops at Dollar General?

A Dollar General shopper is generally very low income, African American, and upper middle age. Dollar General shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Dollar General shoppers.

Dollar General Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.9
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$19.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dollar General Shopper Demographics

demographic
index
Female
104
Male
60
<24
96
25-34
96
35-44
99
45-54
108
55-64
106
65+
77
African American
159
Asian
16
Caucasian
112
Hispanic
56
demographic
index
Has Kids
101
No Kids
98
- $20k
183
$20k-40k
143
$40k-60k
119
$60k-80k
98
$80k-100k
72
$100k-125k
56
$125k +
36
No College
161
College
93
Adv. Degree
63

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When Do They Shop?

time of day
Sun
14.2%
Mon
12.9%
Tue
12.8%
Wed
13.1%
Thu
12.6%
Fri
14.8%
Sat
19.6%

Dollar General Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
98
Pantry Stocking (21+ Items)
55

Which Retailers are Popular With Dollar General Shoppers?

retailers
affinity
Family Dollar 2.8x
IGA 2.7x
Houchens Industries 2.7x
Shell 2.5x
channels
affinity
Dollar 4.5x
Gas & Convenience 1.7x
Mass 1.1x
Drug 1.0x

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The Real America

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