We targeted panelists who shop at Dollar General by using their receipt data, then surveyed these panelists to understand why they shop at Dollar General.
Because I know where all the products are and it's easy to get in and get out
Cheap and not a huge busy store. Also it's nearby.
It is the only store of its kind in our town
We have America’s largest, and most representative shopper panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Dollar General shopping trip. Collect data while the Dollar General shopping experience is fresh in mind.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dollar General shoppers stop shopping at Dollar General, why they stop buying specific brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to shoppers on their mobile phone.