Dollar Tree Shopper Insights

Who shops at Dollar Tree?

A Dollar Tree shopper is generally very low income, African American, and adolescent age. Dollar Tree shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Dollar Tree shoppers.

Dollar Tree Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.5
Avg Basket Size (units)
9.7
Avg Basket Size ($)
$11.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dollar Tree Shopper Demographics

demographic
index
Female
102
Male
79
<24
114
25-34
104
35-44
97
45-54
95
55-64
105
65+
101
African American
179
Asian
65
Caucasian
97
Hispanic
124
demographic
index
Has Kids
100
No Kids
100
- $20k
138
$20k-40k
130
$40k-60k
113
$60k-80k
98
$80k-100k
83
$100k-125k
76
$125k +
61
No College
122
College
99
Adv. Degree
81

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When Do They Shop?

time of day
Sun
13.5%
Mon
12.7%
Tue
13.1%
Wed
13.5%
Thu
13.7%
Fri
15.9%
Sat
17.4%

Dollar Tree Basket Size

type
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
88

Which Retailers are Popular With Dollar Tree Shoppers?

retailers
affinity
Family Dollar 1.9x
Shell 1.8x
Dollar General 1.8x
Winco Foods 1.7x
channels
affinity
Dollar 2.3x
Drug 1.3x
Gas & Convenience 1.2x
Mass 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.