Dollar Tree Shopper Insights

Who shops at Dollar Tree?

A Dollar Tree shopper is generally very low income, African American, and adolescent age. Dollar Tree shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Dollar Tree shoppers.

Dollar Tree Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.5
Avg Basket Size (units)
9.7
Avg Basket Size ($)
$11.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dollar Tree Shopper Demographics

demographic
index
Female
102
Male
79
<24
114
25-34
104
35-44
97
45-54
95
55-64
105
65+
101
African American
179
Asian
65
Caucasian
97
Hispanic
124
demographic
index
Has Kids
100
No Kids
100
- $20k
138
$20k-40k
130
$40k-60k
113
$60k-80k
98
$80k-100k
83
$100k-125k
76
$125k +
61
No College
122
College
99
Adv. Degree
81

Understand Dollar Tree Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.5%
Mon
12.7%
Tue
13.1%
Wed
13.5%
Thu
13.7%
Fri
15.9%
Sat
17.4%

Dollar Tree Basket Size

type
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
88

Which Retailers are Popular With Dollar Tree Shoppers?

retailers
affinity
Family Dollar 1.9x
Shell 1.8x
Dollar General 1.8x
Winco Foods 1.7x
channels
affinity
Dollar 2.3x
Drug 1.3x
Gas & Convenience 1.2x
Mass 1.2x

Get More Data

Learn more about Dollar Tree shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Dollar Tree shoppers shop at?

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How do Dollar Tree shoppers shop during holidays?

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What items do Dollar Tree shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dollar Tree Target Market

Arrow and target

Who actually shops at Dollar Tree? Do these shoppers fit the intended target market of Dollar Tree?

Thought bubble

What motivates the target market to shop at Dollar Tree?

magnifying glass

What other target market should Dollar Tree look at?

venn diagram

Which other retailers have a similar target market?

About Our Dollar Tree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.