Down To Earth Shopper Insights

Who shops at Down To Earth? Down To Earth shoppers are generally slightly higher income, Asian, and adolescent age. Down To Earth shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Down To Earth shoppers.

Down To Earth Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
41.7
Avg Basket Size (units)
4.2
Avg Basket Size ($)
$23.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Down To Earth Shopper Demographics

demographic
index
Female
110
Male
11
<24
448
25-34
96
35-44
70
45-54
82
55-64
184
65+
53
Asian
359
Caucasian
45
Hispanic
121
demographic
index
Has Kids
85
No Kids
132
- $20k
114
$20k-40k
58
$40k-60k
95
$60k-80k
110
$80k-100k
163
$100k-125k
89
$125k +
86
No College
43
College
125
Adv. Degree
48

Understand Down To Earth Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
9.1%
Tue
13.3%
Wed
16.5%
Thu
12.2%
Fri
19.5%
Sat
15.9%

Down To Earth Basket Size

type
index
Urgent Need (1-2 Items)
114
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
43
Pantry Stocking (21+ Items)
8

Which Retailers are Popular With Down To Earth Shoppers?

retailers
affinity
Safeway 6.6x
Costco 6.3x
CVS 4.8x
7-Eleven 4.4x
channels
affinity
Club 4.1x
Drug 1.5x
Food 1.4x
Gas & Convenience 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Down To Earth shoppers shop at?

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How do Down To Earth shoppers shop during holidays?

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What items do Down To Earth shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Down To Earth Target Market

Arrow and target

Who actually shops at Down To Earth? Do these shoppers fit the intended target market of Down To Earth?

Thought bubble

What motivates the target market to shop at Down To Earth?

magnifying glass

What other target market should Down To Earth look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us