Down To Earth Shopper Insights

Who shops at Down To Earth?

A Down To Earth shopper is generally slightly higher income, Asian, and adolescent age. Down To Earth shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Down To Earth shoppers.

Down To Earth Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.7
Avg Basket Size (units)
4.2
Avg Basket Size ($)
$23.69

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Down To Earth Shopper Demographics

demographic
index
Female
110
Male
11
<24
448
25-34
96
35-44
70
45-54
82
55-64
184
65+
53
Asian
359
Caucasian
45
Hispanic
121
demographic
index
Has Kids
85
No Kids
132
- $20k
114
$20k-40k
58
$40k-60k
95
$60k-80k
110
$80k-100k
163
$100k-125k
89
$125k +
86
No College
43
College
125
Adv. Degree
48

Understand Down To Earth Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
9.1%
Tue
13.3%
Wed
16.5%
Thu
12.2%
Fri
19.5%
Sat
15.9%

Down To Earth Basket Size

type
index
Urgent Need (1-2 Items)
114
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
43
Pantry Stocking (21+ Items)
8

Which Retailers are Popular With Down To Earth Shoppers?

retailers
affinity
Safeway 6.6x
Costco 6.3x
CVS 4.8x
7-Eleven 4.4x
channels
affinity
Club 4.1x
Drug 1.5x
Food 1.4x
Gas & Convenience 0.9x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.