Early Bird Supermarket Shopper Insights

Who shops at Early Bird Supermarket?

A Early Bird Supermarket shopper is generally very low income, Asian, and adolescent age. Early Bird Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Early Bird Supermarket shoppers.

Early Bird Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
20.0
Avg Basket Size (units)
4.1
Avg Basket Size ($)
$16.19

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Early Bird Supermarket Shopper Demographics

demographic
index
Female
77
Male
315
<24
719
25-34
198
35-44
46
45-54
40
55-64
1
Asian
1173
Caucasian
4
Hispanic
54
demographic
index
Has Kids
91
No Kids
120
- $20k
504
$20k-40k
189
$40k-60k
12
$60k-80k
34
$80k-100k
30
$100k-125k
135
$125k +
1
No College
238
College
76
Adv. Degree
55

Understand Early Bird Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.7%
Mon
14.2%
Tue
17.7%
Wed
15.4%
Thu
13.5%
Fri
12.1%
Sat
12.4%

Early Bird Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
45
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Early Bird Supermarket Shoppers?

retailers
affinity
A&P 25.6x
BJ's 11.2x
RiteAid 10.7x
Whole Foods 5.6x
channels
affinity
Food 2.6x
Drug 1.0x
Club 0.8x
Gas & Convenience 0.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Early Bird Supermarket shoppers shop at?

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How do Early Bird Supermarket shoppers shop during holidays?

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What items do Early Bird Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Early Bird Supermarket Target Market

Arrow and target

Who actually shops at Early Bird Supermarket? Do these shoppers fit the intended target market of Early Bird Supermarket?

Thought bubble

What motivates the target market to shop at Early Bird Supermarket?

magnifying glass

What other target market should Early Bird Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our Early Bird Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.