Econo Shopper Insights

Who shops at Econo?

A Econo shopper is generally very low income, Hispanic, and young adult age. Econo shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Econo shoppers.

Econo Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.7
Avg Basket Size (units)
11.9
Avg Basket Size ($)
$35.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Econo Shopper Demographics

demographic
index
Female
92
Male
169
<24
101
25-34
139
35-44
69
45-54
122
55-64
101
65+
2
Asian
24
Caucasian
5
Hispanic
1077
demographic
index
Has Kids
68
No Kids
168
- $20k
592
$20k-40k
180
$40k-60k
35
$60k-80k
68
$80k-100k
12
$100k-125k
21
$125k +
3
No College
93
College
107
Adv. Degree
75

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When Do They Shop?

time of day
Sun
12.0%
Mon
12.7%
Tue
14.8%
Wed
15.2%
Thu
11.7%
Fri
12.3%
Sat
21.3%

Econo Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
134

Which Retailers are Popular With Econo Shoppers?

retailers
affinity
KMart 11.0x
Walgreens 6.9x
Sam's Club 3.8x
Shell 2.4x
channels
affinity
Drug 3.6x
Gas & Convenience 2.2x
Club 2.2x
Mass 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.