Econo Shopper Insights

Who shops at Econo? A Econo shopper is generally very low income, Hispanic, and young adult age. Econo shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Econo shoppers.

Econo Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
38.7
Avg Basket Size (units)
11.9
Avg Basket Size ($)
$35.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Econo Shopper Demographics

demographic
index
Female
92
Male
169
<24
101
25-34
139
35-44
69
45-54
122
55-64
101
65+
2
Asian
24
Caucasian
5
Hispanic
1077
demographic
index
Has Kids
68
No Kids
168
- $20k
592
$20k-40k
180
$40k-60k
35
$60k-80k
68
$80k-100k
12
$100k-125k
21
$125k +
3
No College
93
College
107
Adv. Degree
75

Understand Econo Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.0%
Mon
12.7%
Tue
14.8%
Wed
15.2%
Thu
11.7%
Fri
12.3%
Sat
21.3%

Econo Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
134

Which Retailers are Popular With Econo Shoppers?

retailers
affinity
KMart 11.0x
Walgreens 6.9x
Sam's Club 3.8x
Shell 2.4x
channels
affinity
Drug 3.6x
Gas & Convenience 2.2x
Club 2.2x
Mass 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Econo shoppers shop at?

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How do Econo shoppers shop during holidays?

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What items do Econo shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Econo Target Market

Arrow and target

Who actually shops at Econo? Do these shoppers fit the intended target market of Econo?

Thought bubble

What motivates the target market to shop at Econo?

magnifying glass

What other target market should Econo look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us