El Rancho Market Shopper Insights

Who shops at El Rancho Market?

A El Rancho Market shopper is generally lower income, Hispanic, and adolescent age. El Rancho Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real El Rancho Market shoppers.

El Rancho Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
45.9
Avg Basket Size (units)
12.1
Avg Basket Size ($)
$32.16

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Rancho Market Shopper Demographics

demographic
index
Female
87
Male
215
<24
376
25-34
187
35-44
65
45-54
38
55-64
54
65+
59
African American
57
Asian
178
Caucasian
27
Hispanic
683
demographic
index
Has Kids
91
No Kids
119
- $20k
143
$20k-40k
299
$40k-60k
88
$60k-80k
41
$80k-100k
32
$100k-125k
69
$125k +
11
No College
262
College
63
Adv. Degree
89

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When Do They Shop?

time of day
Sun
24.5%
Mon
12.9%
Tue
10.0%
Wed
11.5%
Thu
11.0%
Fri
12.4%
Sat
17.6%

El Rancho Market Basket Size

type
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
138

Which Retailers are Popular With El Rancho Market Shoppers?

retailers
affinity
HEB 5.7x
Sprouts Farmers Market 4.6x
99 Cents Only 3.7x
7-Eleven 3.0x
channels
affinity
Dollar 1.5x
Gas & Convenience 1.3x
Drug 1.3x
Food 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.