El Rancho Market Shopper Insights

Who shops at El Rancho Market?

A El Rancho Market shopper is generally lower income, Hispanic, and adolescent age. El Rancho Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real El Rancho Market shoppers.

El Rancho Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
45.9
Avg Basket Size (units)
12.1
Avg Basket Size ($)
$32.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Rancho Market Shopper Demographics

demographic
index
Female
87
Male
215
<24
376
25-34
187
35-44
65
45-54
38
55-64
54
65+
59
African American
57
Asian
178
Caucasian
27
Hispanic
683
demographic
index
Has Kids
91
No Kids
119
- $20k
143
$20k-40k
299
$40k-60k
88
$60k-80k
41
$80k-100k
32
$100k-125k
69
$125k +
11
No College
262
College
63
Adv. Degree
89

Understand El Rancho Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
24.5%
Mon
12.9%
Tue
10.0%
Wed
11.5%
Thu
11.0%
Fri
12.4%
Sat
17.6%

El Rancho Market Basket Size

type
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
138

Which Retailers are Popular With El Rancho Market Shoppers?

retailers
affinity
HEB 5.7x
Sprouts Farmers Market 4.6x
99 Cents Only 3.7x
7-Eleven 3.0x
channels
affinity
Dollar 1.5x
Gas & Convenience 1.3x
Drug 1.3x
Food 1.2x

Get More Data

Learn more about El Rancho Market shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do El Rancho Market shoppers shop at?

check mark

How do El Rancho Market shoppers shop during holidays?

check mark

What items do El Rancho Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the El Rancho Market Target Market

Arrow and target

Who actually shops at El Rancho Market? Do these shoppers fit the intended target market of El Rancho Market?

Thought bubble

What motivates the target market to shop at El Rancho Market?

magnifying glass

What other target market should El Rancho Market look at?

venn diagram

Which other retailers have a similar target market?

About Our El Rancho Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.