Express Mart Shopper Insights

Who shops at Express Mart?

A Express Mart shopper is generally lower income, Caucasian, and young adult age. Express Mart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Express Mart shoppers.

Express Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.0
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$17.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Express Mart Shopper Demographics

demographic
index
Female
89
Male
200
<24
102
25-34
126
35-44
97
45-54
76
55-64
115
65+
25
African American
34
Asian
29
Caucasian
113
Hispanic
45
demographic
index
Has Kids
99
No Kids
102
- $20k
99
$20k-40k
216
$40k-60k
109
$60k-80k
68
$80k-100k
51
$100k-125k
40
$125k +
87
No College
143
College
101
Adv. Degree
47

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When Do They Shop?

time of day
Sun
16.0%
Mon
11.1%
Tue
11.3%
Wed
19.9%
Thu
13.0%
Fri
14.4%
Sat
14.3%

Express Mart Basket Size

type
index
Urgent Need (1-2 Items)
143
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
13
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Express Mart Shoppers?

retailers
affinity
Tops 8.8x
Schnucks 7.8x
Wegmans 5.6x
Price Chopper 5.0x
channels
affinity
Gas & Convenience 5.0x
Dollar 1.8x
Mass 1.3x
Beauty 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.