Express Mart Shopper Insights

Who shops at Express Mart?

A Express Mart shopper is generally lower income, Caucasian, and young adult age. Express Mart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Express Mart shoppers.

Express Mart Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
38.0
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$17.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Express Mart Shopper Demographics

demographic
index
Female
89
Male
200
<24
102
25-34
126
35-44
97
45-54
76
55-64
115
65+
25
African American
34
Asian
29
Caucasian
113
Hispanic
45
demographic
index
Has Kids
99
No Kids
102
- $20k
99
$20k-40k
216
$40k-60k
109
$60k-80k
68
$80k-100k
51
$100k-125k
40
$125k +
87
No College
143
College
101
Adv. Degree
47

Understand Express Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.0%
Mon
11.1%
Tue
11.3%
Wed
19.9%
Thu
13.0%
Fri
14.4%
Sat
14.3%

Express Mart Basket Size

type
index
Urgent Need (1-2 Items)
143
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
13
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Express Mart Shoppers?

retailers
affinity
Tops 8.8x
Schnucks 7.8x
Wegmans 5.6x
Price Chopper 5.0x
channels
affinity
Gas & Convenience 5.0x
Dollar 1.8x
Mass 1.3x
Beauty 0.9x

Get More Data

Learn more about Express Mart shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Express Mart shoppers shop at?

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How do Express Mart shoppers shop during holidays?

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What items do Express Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Express Mart Target Market

Arrow and target

Who actually shops at Express Mart? Do these shoppers fit the intended target market of Express Mart?

Thought bubble

What motivates the target market to shop at Express Mart?

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What other target market should Express Mart look at?

venn diagram

Which other retailers have a similar target market?

About Our Express Mart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.