Exxon Shopper Insights

Who shops at Exxon? A Exxon shopper is generally very low income, African American, and lower middle age. Exxon shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Exxon shoppers.

Exxon Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.7
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$20.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Exxon Shopper Demographics

demographic
index
Female
98
Male
122
<24
96
25-34
104
35-44
112
45-54
90
55-64
64
65+
84
African American
154
Asian
49
Caucasian
109
Hispanic
42
demographic
index
Has Kids
98
No Kids
103
- $20k
204
$20k-40k
110
$40k-60k
79
$60k-80k
104
$80k-100k
78
$100k-125k
66
$125k +
105
No College
96
College
108
Adv. Degree
66

Understand Exxon Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.3%
Mon
13.2%
Tue
12.7%
Wed
13.9%
Thu
13.1%
Fri
18.4%
Sat
16.3%

Exxon Basket Size

type
index
Urgent Need (1-2 Items)
165
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Exxon Shoppers?

retailers
affinity
Shell 7.3x
Wawa 3.4x
7-Eleven 3.4x
Delhaize America 3.0x
channels
affinity
Gas & Convenience 4.6x
Dollar 1.8x
Liquor 1.6x
Beauty 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Exxon shoppers shop at?

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How do Exxon shoppers shop during holidays?

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What items do Exxon shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Exxon Target Market

Arrow and target

Who actually shops at Exxon? Do these shoppers fit the intended target market of Exxon?

Thought bubble

What motivates the target market to shop at Exxon?

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What other target market should Exxon look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us