Exxon Shopper Insights

Who shops at Exxon?

A Exxon shopper is generally very low income, African American, and lower middle age. Exxon shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Exxon shoppers.

Exxon Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.7
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$20.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Exxon Shopper Demographics

demographic
index
Female
98
Male
122
<24
96
25-34
104
35-44
112
45-54
90
55-64
64
65+
84
African American
154
Asian
49
Caucasian
109
Hispanic
42
demographic
index
Has Kids
98
No Kids
103
- $20k
204
$20k-40k
110
$40k-60k
79
$60k-80k
104
$80k-100k
78
$100k-125k
66
$125k +
105
No College
96
College
108
Adv. Degree
66

Understand Exxon Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.3%
Mon
13.2%
Tue
12.7%
Wed
13.9%
Thu
13.1%
Fri
18.4%
Sat
16.3%

Exxon Basket Size

type
index
Urgent Need (1-2 Items)
165
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Exxon Shoppers?

retailers
affinity
Shell 7.3x
Wawa 3.4x
7-Eleven 3.4x
Delhaize America 3.0x
channels
affinity
Gas & Convenience 4.6x
Dollar 1.8x
Liquor 1.6x
Beauty 1.2x

Get More Data

Learn more about Exxon shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Exxon shoppers shop at?

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How do Exxon shoppers shop during holidays?

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What items do Exxon shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Exxon Target Market

Arrow and target

Who actually shops at Exxon? Do these shoppers fit the intended target market of Exxon?

Thought bubble

What motivates the target market to shop at Exxon?

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What other target market should Exxon look at?

venn diagram

Which other retailers have a similar target market?

About Our Exxon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.