Fairplay Shopper Insights

Who shops at Fairplay?

A Fairplay shopper is generally very low income, African American, and adolescent age. Fairplay shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Fairplay shoppers.

Fairplay Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
12.3
Avg Basket Size ($)
$34.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fairplay Shopper Demographics

demographic
index
Female
100
Male
102
<24
627
25-34
126
35-44
65
45-54
57
55-64
81
65+
132
African American
310
Asian
28
Caucasian
95
Hispanic
93
demographic
index
Has Kids
83
No Kids
136
- $20k
287
$20k-40k
101
$40k-60k
154
$60k-80k
81
$80k-100k
30
$100k-125k
43
$125k +
55
No College
77
College
119
Adv. Degree
38

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When Do They Shop?

time of day
Sun
21.5%
Mon
15.7%
Tue
11.9%
Wed
11.9%
Thu
13.2%
Fri
10.2%
Sat
15.7%

Fairplay Basket Size

type
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
168

Which Retailers are Popular With Fairplay Shoppers?

retailers
affinity
Albertsons 9.8x
Speedway 7.0x
Aldi 5.4x
Walgreens 3.8x
channels
affinity
Drug 2.9x
Dollar 1.2x
Gas & Convenience 1.1x
Food 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.