Fairway Market Shopper Insights

Who shops at Fairway Market?

A Fairway Market shopper is generally very high income, Asian, and senior age. Fairway Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Fairway Market shoppers.

Fairway Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$45.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fairway Market Shopper Demographics

demographic
index
Female
92
Male
171
<24
53
25-34
75
35-44
125
45-54
96
55-64
76
65+
132
African American
119
Asian
132
Caucasian
92
Hispanic
121
demographic
index
Has Kids
91
No Kids
120
- $20k
83
$20k-40k
43
$40k-60k
53
$60k-80k
88
$80k-100k
107
$100k-125k
100
$125k +
267
No College
61
College
96
Adv. Degree
164

Understand Fairway Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
23.2%
Mon
14.6%
Tue
12.8%
Wed
10.3%
Thu
9.2%
Fri
11.9%
Sat
18.0%

Fairway Market Basket Size

type
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
129

Which Retailers are Popular With Fairway Market Shoppers?

retailers
affinity
A&P 15.6x
Wakefern 8.9x
BJ's 6.3x
Ahold 5.2x
channels
affinity
Drug 2.1x
Food 1.9x
Liquor 1.5x
Beauty 0.9x

Get More Data

Learn more about Fairway Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Fairway Market shoppers shop at?

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How do Fairway Market shoppers shop during holidays?

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What items do Fairway Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fairway Market Target Market

Arrow and target

Who actually shops at Fairway Market? Do these shoppers fit the intended target market of Fairway Market?

Thought bubble

What motivates the target market to shop at Fairway Market?

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What other target market should Fairway Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Fairway Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.